Vocus Launches First Wireless Application for Public Relations Industry; Wireless Application Allows PR Professionals to Do Their Jobs from Anywhere.

Business Editors/Hi-Tech Writers

LANHAM, Md.--(BUSINESS WIRE)--Jan. 16, 2001

Vocus, Inc., a leading provider of Web-based software for public relations management, today unveiled the first wireless application allowing PR professionals to manage their public relations activities anytime from anywhere in the world with a standard personal digital assistant (PDA) device and a wireless account.

This allows Vocus Public Relations users to immediately respond to press inquiries, review all PR-related activities, as well as coordinate comprehensive media campaigns.

While the Vocus Public Relations product has been in use by corporations such as Career Builder, Lowe's Home Improvement Warehouse, Subaru of America, Inc. and Glaxo Wellcome, Inc., the wireless application provides PR professionals with the software and information they need without being tied to a desktop.

Vocus clients are already preparing to adopt this new technology to help them in their jobs.

"The Vocus Public Relations software product has significantly streamlined our operations while consistently providing us with the most up-to-date information," said Barry Lawrence, director of corporate communications, CareerBuilder, Inc., the leading career network on the Web.

"We are excited to use the wireless product, which will give us the flexibility to access our data from anywhere. You don't have to be at the office, or even at a laptop. It's the smartest technology yet."

Vocus Public Relations Wireless software allows clients to create and manage news releases; targeted media distribution lists; post information to their Web-based newsrooms; research editorial calendars as well as review past interactions, profiles, contact data and coverage.

"With tight media deadlines and continuous demand for news, companies cannot delay in proactively addressing critical situations and timely media opportunities. The wireless application gives PR professionals the ability to accomplish their goals, regardless of their location--whether it be offsite with a client, traveling, or at home on the weekend," said Rick Rudman, CEO and co-founder of Vocus.

"Corporations and public relations firms need the competitive edge that instantaneous access promises. The ability to pitch to the right reporters at the right time and provide them with bios, photos, a media kit--all within minutes, from anywhere--is the difference between getting the story and not being mentioned at all," Rudman said.

Vocus Public Relations Wireless provides:

-- The ability to provide documents, photos and other files via the web from
anywhere with wireless PDA access

-- Access to an unmatched national media database of 250,000 unique editorial
contacts that are updated on a daily basis

-- The ability to manage media inquires through targeted distribution lists

-- The ability to track and measure results with succinct internal reports and
spot trends

-- The ability to review media profiles to include pitching profiles as well as
past corporate interactions and news coverage

Vocus is offering the wireless module allowing all PR professionals in an organization to share information in one place and access it from anywhere. Additional seats may be purchased to access Vocus Public Relations from the desktop. Vocus is extending an offer of three months free access to anyone who purchases the wireless software by March 31, 2001.

Users must supply their own PDA and procure wireless service. Vocus recommends the following PDA's as the most functional with their product: Compaq IPAQ 3630/3650 with PC card Expansion Pack; Palm Vx (OS 3.5); Palm VIIx (OS 3.5). For complete specifications, users can visit the Vocus Web site at www.vocus.com/wireless.

About Vocus

Vocus is the first company to provide a comprehensive public relations application service along with wireless access to the application. Vocus has been providing public relations and government relations applications since 1992 and launched their complete suite for External Relationship Management (XRM) in 1999.

The rapid and widespread acceptance of Vocus products landed Vocus on the Inc. 500 list of the fastest growing companies in the United States for two consecutive years. Rick Rudman, president & CEO of Vocus, is a recent recipient of the 1999 HTMC Entrepreneur of the Year award.

For more information on Vocus and XRM, log onto www.vocus.com.