Vocus Launches First Web Publishing Tool for XRM Solution Suite; Vocus XRM Users Can Now Publish Interactive Web Sites from the Desktop.Business Editors/Hi-Tech Writers LANHAM, Md.--(BUSINESS WIRE)--Sept. 21, 2000 Vocus, Inc., the sole provider of 100 percent Web-based external relationship management (XRM XRM eXtended Relationship Management XRM X-Ray Microscopy XRM X Resource Manager XRM Xerox Resource Manager XRM Xml Repository Manager ) solutions, today unveiled the first Web publishing Creating a Web site and placing it on the Web server. A Web site is a collection of HTML pages with the home page typically named INDEX.HTML. Web sites are designed using Web authoring software which provides a graphical layout capability or by hand coding in HTML or both. tool for the XRM solution suite. The Web publishing capability provides professionals a unique, easy-to-use tool to manage interactive Web page components in-house. The Web publishing tool allows users to manage online media centers, online grassroots advocacy activities and online PAC contribution collection from their desktop. The first Web publishing tool, specifically designed for online media center management, is offered as an extension to the Vocus Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most module and provides users with easy to use tools to create online press centers without requiring an understanding of html code. Vocus Public Relations users are afforded the ability to create and manage up-to-the-minute news releases; interactive offerings for journalists; and access to press releases, biographies, photos, logos and other external outreach tools for quick and easy download. Vocus Political Action Committee users are provided a Web publishing module for online PAC contribution and collection and Vocus Government Relations users profit from a module for online grassroots advocacy activities. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Rob Moran, Corporate Communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. Manager at Subaru, "Using the Web publishing tool through Vocus Public Relations has provided us the ability to create and maintain an online press center that permits interaction with journalists on a 24/7 basis. We have also been allowed unique media opportunities solely as a result of our proactive placement and timely management of media materials online." Subaru's online media center can be found at www.media.subaru.com. According to Rick Rudman, president and co-founder of Vocus, "The Web publishing tool is an essential component of Vocus' XRM solution suite. As a total management solution for external outreach, we recognized that communications professionals needed a way to manage their relationships with journalists, investors, legislators - all the perception brokers that influence company value on a daily basis." XRM is a relationship management model that embraces public relations, government relations and investor relations Investor relations The process by which the corporation communicates with its investors. . XRM is the practice of building and managing personal relationships beyond the customer to include all key public influencers. As a solution offered under an application service provider (ASP) model, the user needs only an Internet connection and Web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. to access the XRM solution; no additional hardware must be purchased, no software must be loaded, no IT support is needed, and users have immediate 24/7 access. About Vocus Vocus is the first company to provide a 100 percent Web-based XRM application service. Vocus has been providing relationship management applications for the XRM industry since 1992. The rapid and widespread acceptance of Vocus products landed Vocus on the Inc. 500 list of the fastest growing companies in the United States for two consecutive years. Rick Rudman, President & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Vocus, is a recent recipient of the 1999 HTMC HTMC High Temperature Materials Chemistry HTMC Hawaiian Trail and Mountain Club HTMC High Tech Media Communication HTMC High Tec Micro Cell HTMC High Throughput Medicinal Chemistry HTMC Haagse Taxi Mobilofoon Centrale Entrepreneur of the Year award. For more information on Vocus and XRM, log onto www.vocus.com. |
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