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Vivendi video games using MySpace.com to strike up the band.


L.A. -- BASED Vivendi Universal Games Universal Games is a Nevada company that produced such board games as Merger, Titanic: The Board Game, and the Apollo 13 edition of Solarquest.

In 1965, their address was in Houston, Texas. Universal Games released Merger, a financial game for 2-4 players.
, the video game arm of French media conglomerate Vivendi Universal S.A., is trolling (1) Surfing, or browsing, the Web.

(2) Posting derogatory messages about sensitive subjects on newsgroups and chat rooms to bait users into responding.

(3) Hanging around in a chat room without saying anything, like a "peeping tom."
 social networking Web site See social networking Web sites and social networking site.  MySpace.com.

But unlike most of the 55 million users on the site, the company's not looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 a date. It is hoping to get lucky, however. It's looking for an unsigned band An unsigned band is a rock band that has not been signed to a record label. Bands that release their own material on self-published CDs can also be considered unsigned bands. Often unsigned bands primarily exist to perform at concerts.  to record tracks for an upcoming video game titled, "Scarface:The World Is Yours."

Game companies have been tapping pop acts to score their games for the past couple of years--trending away from the electronica-heavy theme songs or anonymous rock music that garners put up with in the 1990s. Sports-themed games often feature popular hip-hop acts, and skateboarding games have featured punk and indie rock bands. Vivendi is hoping to draw fans from the wildly popular MySpace site, now a part of the News Corp. empire, by following the cult-of-personality that many unknown bands are able to create for themselves in the virtual world. They may be heading back to the roots Back to the roots, also called Spurensuche, is a program by the Republic of Austria's well established exchange-programm. Whereby a group of 15 young Israelis, who have Austrian family roots, are invited to Austria and together with 15 young local Austrians do research about their  of video game music--when unknown, semi-anonymous musicians created unforgettable themes to games such as "Super Mario Brothers," or the "Legend of Zelda"--but with a next-generation twist.

A song in a movie can put a band's name on the pop-culture map, and games are fast becoming a platform to launch a group's career. Vivendi Universal promises to put the winning band, and the two runners-up, on stage as opening acts for the concert during next month's Electronic Entertainment Expo, the mega-trade show for the video game industry held May 9-11 in Los Angeles.
COPYRIGHT 2006 CBJ, L.P.
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Author:Potkewitz, Hilary
Publication:Los Angeles Business Journal
Article Type:Brief article
Geographic Code:1U9CA
Date:Apr 17, 2006
Words:262
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