Vivendi Universal and InfoSpace Make Greatest Gains in Nielsen//NetRatings Global Internet Index.Business/Technology Editors STAMFORD Stamford, town, England Stamford, town (1991 pop. 18,127), in the Parts of Kesteven, Lincolnshire, E central England, on the Welland River. It is a market town. Products include diesel engines, electrical equipment, bricks, and tiles. , Conn.--(BUSINESS WIRE)--May 23, 2001 Austria Austria (ô`strēə), Ger. Österreich [eastern march], officially Republic of Austria, federal republic (2005 est. pop. 8,185,000), 32,374 sq mi (83,849 sq km), central Europe. and Belgium Belgium (bĕl`jəm), Du. België, Fr. La Belgique, officially Kingdom of Belgium, constitutional kingdom (2005 est. pop. 10,364,000), 11,781 sq mi (30,513 sq km), NW Europe. Join Global Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the Index; Nielsen//NetRatings Now Measuring 23 Countries Belgians This is a list of notable Belgian people who either:
Vivendi
VIVENDI® is a software package for care management and staff organisation published by the German software company CONNEXT and introduced in 1995. Universal and InfoSpace jumped towards the top of the Nielsen//NetRatings Global Internet Index in April, riding on the strength of recent acquisitions. April also saw the first data for Austria and Belgium in the Global Internet Index, bringing to 23 the number of countries measured by the Index and showing that Belgians visited more unique Internet sites in April than surfers
The format for each entry is:
Vivendi Universal's ranking rose 123 slots in April, now that online gaming See gaming. sites flipside Flipside (or flip side) may mean:
"Vivendi Universal's rise of 123 slots in April reflects a jump in unique audience of nearly 12 million people in one month," said Richard Ri·chard , Joseph Henri Maurice Known as "Rocket." 1921-2000. Canadian hockey player. A right wing for the Montreal Canadiens (1942-1960), he led his team to eight Stanley Cup championships and was the first player to score 50 goals in a Goosey, chief of measurement science and analytics, ACNielsen ACNielsen is a global marketing research firm, based in Schaumburg, Illinois. This company was founded in 1923 in Chicago, Illinois, by Arthur C. Nielsen, Sr., in order to give marketers reliable and objective information on the impact of marketing and sales programs. eRatings.com. "If their acquisition strategy is geared towards gaining significant audience numbers, it's it's 1. Contraction of it is. 2. Contraction of it has. See Usage Note at its. it's it is or it has it's be ~have working." In April Belgians unseated South Koreans The Korean people are an East Asian ethnic group [2]. Most Koreans live in the Korean Peninsula, and speak the Korean language. Names South Koreans call Koreans Hangukin in terms of unique sites visited during the month (see Table 1). South Koreans have held the greatest Internet usage statistics since joining the Global Index in January January: see month. . For their first month as part of the Global Index, Belgian Belgian having some relationship to Belgium. Belgian barge dog see schipperke. Belgian black pied cattle black, Belgian dairy cattle. Belgian blue dual-purpose cattle; blue, white or blue roan. Internet surfers visited an average of 30 unique sites, compared to the 26 unique sites South Koreans visited during the month, though the Koreans still visited nearly twice as many pages during each surfing surfing, sport of gliding toward the shore on a breaking wave. Surfers originally used long, cumbersome wooden boards but now ride lightweight synthetic boards that allow a greater degree of maneuverability. session as any other country under measurement. "By visiting more unique sites in April than surfers from anywhere else, Belgians were exhibiting typical early Internet behavior: browsing See browse. the Internet to learn the landscape," Goosey said. "Marketers there should strike while the iron's hot, because as we've we've Contraction of we have. we've have learned from other markets, Belgian consumers will soon identify which sites meet their needs and will considerably narrow down their monthly surfing activity. For example, surfers in the US, the most mature Internet market in the world, only visited 10 unique sites in April." Nielsen//NetRatings is the world's fastest growing Internet audience measurement service with the largest geographic footprint The amount of geographic space covered by an object. A computer footprint is the desk or floor surface it occupies. A satellite's footprint is the earth area covered by its downlink. See form factor. 1. . The Nielsen//NetRatings Global Internet Index provides the only worldwide measurement of Web audience and usage patterns across 23 countries comprising nearly 90% of the global Internet audience universe.
Nielsen//NetRatings Global Internet Index
Table 1. Number of Unique Sites Visited Per Month, At-Home, April 2001
Rank Country Number of Time Spent Number Average
(Number of Unique Sites Per Surfing of Page Click
Unique Sites Visited Session Views Per Rate for
Per Month) Surfing Top
Session Banners
1 Belgium 30 0:31:23 51 0.43
2 South Korea 26 0:41:59 90 0.47
3 Germany 26 0:29:28 48 0.53
4 Austria 26 0:28:25 47 0.44
5 Hong Kong 25 0:38:44 62 0.54
6 Netherlands 23 0:27:56 40 0.37
7 Singapore 22 0:32:55 56 0.17
8 Canada 20 0:27:48 36 0.18
9 UK 19 0:29:19 41 0.31
10 New Zealand 19 0:27:30 32 0.23
11 France 18 0:27:50 41 0.36
12 Denmark 18 0:24:07 42 0.57
13 Taiwan 17 0:36:15 76 0.36
14 Australia 17 0:35:43 41 0.25
15 Italy 17 0:31:25 44 0.45
16 Ireland 17 0:29:07 39 0.27
17 Finland 16 0:24:32 39 0.31
18 Norway 16 0:23:49 39 0.28
19 Brazil 15 0:37:37 47 0.38
Global Average 15 0:31:27 44 0.36
20 Spain 15 0:34:57 42 0.59
21 Sweden 13 0:27:13 44 0.58
22 Japan(1) 11 0:32:52 55 0.39
23 US 10 0:30:35 35 0.32
(1)Japan data from March 2001
Source: Nielsen//NetRatings
Goosey also noted that Austria and Belgium had click rates for ad banners See banner ad. above the global average. Surfers there had click rates of 0.44 and 0.43 respectively, while the global average is 0.36. Surfers in Singapore Singapore (sĭng`gəpôr, sĭng`ə–, sĭng'gəpôr`), officially Republic of Singapore, republic (2005 est. pop. 4,426,000), 240 sq mi (625 sq km). had the lowest ad banner click rate in April, at only 0.17. Additional highlights from the April Global Internet Index include:
- Napster continued to lose audience following its trouble in the courts, with
a unique audience loss of 14% in April, despite the addition of Belgium and
Austria to the list of countries measured. Nearly 60% of Napster's audience
came from the US in April, with Europe providing nearly 30%.
- MSN climbed over AOL Time Warner in April, jumping to the #2 spot held by AOL
in March. MSN also had twice as many page views and twice as many pages per
person as AOL Time Warner, and surfers spent nearly 13 minutes more on MSN than
on AOL Time Warner.
- Macromedia and T-Online also showed good unique audience gains in April,
though Macromedia had among the lowest numbers of pages per person of any of
the top 25 properties. Both properties also had low rankings in terms of time
per person on the property. In contrast, South Korea's Daum Comm Corp.
continued a recent trend of keeping surfers for long sessions, with an average
of more than two hours per surfer in April.
Table 2. Top 25 Global Web Properties, At-Home, April 2001
Rank By Change Property Unique Audience Reach Rank Pages Time
Unique vs. % by Per Per
Audience March Active Page Person Person
Views
1 0 Yahoo! 115,782,708 53.03 1 125 1:03:09
2 1 MSN 97,904,847 44.84 2 84 0:52:13
3 -1 AOL Time 91,675,041 41.99 5 47 0:39:11
Warner
4 0 Lycos Network 66,540,831 30.48 6 56 0:21:24
5 0 Microsoft 62,942,341 28.83 13 11 0:07:05
6 0 Excite 36,241,151 16.60 8 43 0:29:10
@Home
7 0 About The 26,766,938 12.26 17 19 0:10:33
Human Internet
8 0 Walt Disney 24,155,054 11.06 11 35 0:25:20
Internet Group
9 29 InfoSpace 23,421,836 10.73 18 21 0:10:54
10 1 eBay 22,329,761 10.23 4 223 1:30:39
11 -2 CNET Networks 22,273,272 10.20 28 18 0:10:30
12 0 Amazon 21,673,432 9.93 26 19 0:12:04
13 0 FortuneCity 20,067,945 9.19 63 9 0:03:28
14 -4 NBC Internet 20,032,075 9.18 33 17 0:09:29
15 1 Google 19,996,926 9.16 12 42 0:15:00
16 -2 AltaVista 19,691,406 9.02 30 20 0:08:22
17 -2 Napster 17,117,422 7.84 85 8 0:17:09
18 123 Vivendi 14,973,329 6.86 23 28 0:18:40
Universal
19 -1 eUniverse 14,832,059 6.79 32 25 0:18:27
Network
20 -1 Real Networks 14,814,368 6.79 139 6 0:04:53
21 -1 Ask Jeeves 14,313,448 6.56 44 18 0:10:09
22 4 Macromedia 14,275,958 6.54 118 8 0:08:10
23 -2 Comet Systems 13,101,671 6.00 29 30 0:10:06
24 1 GoTo.com 13,050,712 5.98 133 7 0:04:00
25 5 T-Online 12,244,655 5.61 24 34 0:14:48
Source: Nielsen//NetRatings
Overall time spent online per month declined more than 5% in April, to a global average of just over nine hours, versus nine and a half hours in March (see Table 3). Page views per month also declined globally nearly 3% to an average of 770.
Nielsen//NetRatings Global Internet Index
Table 3. Average Usage, At-Home, April 2001
Current Last %
Month Month Change
Number of Countries in Global Index 23 21
Number of Sessions per Month 17 18 -1.96
Number of Unique Sites Visited 15 15 0.70
Page Views per Month 770 792 -2.74
Page Views per Surfing Session 44 43 1.90
Time Spent per Month 9:04:49 9:36:37 -5.52
Time Spent During Surfing Session 0:31:27 0:31:52 -1.31
Duration of a Page viewed 0:00:45 0:00:46 -3.62
Average Click Rate for Top Banners 0.36 0.41 -11.81
Total Internet Audience Sample 162,520 161,297 0.76
Active Internet Universe 218,323,967 213,089,096 2.46
Current Internet Universe Estimate 390,696,237 380,167,522 2.77
Source: Nielsen//NetRatings
About Nielsen//NetRatings Through strategic partnerships between NetRatings, Nielsen Media Research and ACNielsen, the Nielsen//NetRatings audience measurement service collects real-time data Real-time data denotes information that is delivered immediately after collection. There is no delay in the timeliness of the information provided. Some uses of this term confuse it with the term dynamic data. from more than 220,000 individuals with access to the Internet around the world. The U.S. panel sample currently consists of 62,000 individuals with Internet access See how to access the Internet. at home and 8,000 individuals with Internet access at work. International panels are under development with over 150,000 individuals with access at home currently being measured in 23 countries, representing nearly 90% of global Internet browser See Web browser. activity. Nielsen//NetRatings uses unique technology capable of measuring both Internet use and advertising to provide the most timely, accurate and comprehensive Internet usage data and advertising information in the global marketplace. Nielsen//NetRatings tracks the entire spectrum of Internet user Internet user n → internauta m/f Internet user Internet n → internaute m/f behavior, leveraging proprietary data-collection technology from NetRatings, Nielsen Media Research's 50 years of expertise in research and audience measurement, and ACNielsen's international leadership in offering market research information covering more than 100 countries. For more information, please visit www.nielsen-netratings.com. About ACNielsen eRatings.com ACNielsen eRatings.com is a venture between ACNielsen and NetRatings Inc. ACNielsen, a company of VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User , N.V., is the world's leading market research firm, offering measurement and analysis of marketplace dynamics, consumer attitudes and behavior, and new and traditional media in more than 100 countries. NetRatings is the leading provider of Internet audience measurement technology and analysis. Through the Nielsen//NetRatings service, ACNielsen eRatings.com is creating the first global service for tracking audiences, advertising and user activity on the Internet in more than 30 countries worldwide. About NetRatings, Inc. NetRatings (Nasdaq: NTRT) provides Internet audience measurement and analysis services that enable its customers to make informed decisions regarding their Internet strategies. NetRatings delivers accurate and timely information collected from a representative sample of Internet users and augments it with detailed, flexible reporting and in-depth analyses. |
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