Vivendi Universal Games Taps The Bohle Company for Highly Anticipated Action Horror Title F.E.A.R.LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. -- Vivendi Universal Games Universal Games is a Nevada company that produced such board games as Merger, Titanic: The Board Game, and the Apollo 13 edition of Solarquest. In 1965, their address was in Houston, Texas. Universal Games released Merger, a financial game for 2-4 players. , a leading global developer, publisher and distributor of interactive entertainment, has chosen consumer technology and games PR firm, The Bohle Company, to handle the launch program for Sierra's new property, F.E.A.R. The interactive entertainment experts at the reputable rep·u·ta·ble adj. Having a good reputation; honorable. rep  u·ta·bil communications company Communications Company is a communications unit of the United States Marine Corps. They are part of Combat Logistics Regiment 37 , 3rd Marine Logistics Group (3MLG) and III Marine Expeditionary Force (III MEF). The unit is based out of the Marine Corps Base Camp Smedley D. will handle media relations and event management for the game launching on Oct. 18, 2005. "F.E.A.R. is a huge title for VU Games and the industry as a whole this quarter," said Marcus Beer, senior global PR manager, VU Games. "Appointing The Bohle Company to support and execute our final consumer PR push for F.E.A.R. means we have one of the best agencies in the business working on one of the best titles of 2005." F.E.A.R. (First Encounter Assault Recon) is an intense combat experience with rich atmosphere and an engaging story presented entirely in first person. The game combines elements of thrilling action games and paranormal paranormal, adj 1. outside the realm of normal experience or scientific explanation. n 2. collective term for anomalous phenomena. horror, inspired by films such as THE RING. The game is expected to inspire sequels, mods and a passionate fan base. "We have a passionate team dedicated to F.E.A.R., the most compelling PC action title of the year," said Sibel Sunar, vice president, The Bohle Company. "We rolled up our sleeves immediately to work on Sierra's frighteningly fright·en v. fright·ened, fright·en·ing, fright·ens v.tr. 1. To fill with fear; alarm. 2. fun game." The Bohle Company will focus on telling the F.E.A.R. story through launch and into the fourth quarter with mainstream consumer press as well as creative and new audience-reach strategies. The PR firm will also be deeply involved in community building, a central component to the success of any computer game. About The Bohle Company Founded in 1979, The Bohle Company is one of the largest consumer technology-focused firms in the country, with a specialty in interactive entertainment. The agency has gathered a number of awards, including a Silver Anvil anvil Iron block on which metal is placed for shaping, originally by hand with a hammer. The blacksmith's anvil is usually of wrought iron (sometimes of cast iron), with a smooth working surface of hardened steel. for product launches and a Gold SABRE award for Issues Management from the Holmes Report -- two of the highest honors in the PR profession. |
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