Vitamins.com and Momentum Offer Healthy Dose of Airline Miles to Consumers; Merchant to Reap Benefits of Customer Loyalty Program.Business Editors/Hi-Tech Writers FORT LAUDERDALE Fort Lauderdale (lô`dərdāl), residential, commercial, and resort city (1990 pop. 149,377), seat of Broward co., SE Fla., on the Atlantic coast; settled around a fort built (c.1837) in the Seminole War, inc. 1911. , Fla.--(BUSINESS WIRE)--Dec. 29, 1999 Momentum, creator of the Momentum Mileage MILEAGE. A compensation allowed by law to officers, for their trouble and expenses in travelling on public business. 2. The mileage allowed to members of congress, is eight dollars for every twenty miles of estimated distance, by the most usual roads, from his Program(SM), has added Vitamins.com, the number one online vitamin retailer, to its impressive roster of merchants offering airline miles as loyalty incentives. As rewards are increasingly used to cultivate cul·ti·vate tr.v. cul·ti·vat·ed, cul·ti·vat·ing, cul·ti·vates 1. a. To improve and prepare (land), as by plowing or fertilizing, for raising crops; till. b. customer loyalty on the Web, more merchants are looking to airline miles - the nation's most sought-after, non-cash currency - to attract new business and gain the winning edge. Vitamins.com is the latest e-tailer to join Momentum's growing network including: e-commerce merchants FTD FTD Financial Times Deutschland (German sister newspaper of the Financial Times) FTD Frontotemporal Dementia FTD Fitted FTD Federal Tax Deposit FTD Flight Training Device FTD Fastest Time of the Day .com, CertificateXpress.com, ClubComputer.com; and brick-and-mortar merchants Eddie Bauer Eddie Bauer (NASDAQ: EBHI) is a clothing store chain. Headquartered in Bellevue, Washington, and a subsidiary of Eddie Bauer Holdings (formerly Spiegel, Inc.), the company was founded in Seattle in 1920 as "Eddie Bauer's Sport Shop" by its namesake, Eddie Bauer (1899 – , Spiegel, The Sharper Image, Jos. A Bank, Avis, Omaha Steaks Omaha Steaks is a family business based in Omaha, Nebraska that manufactures, markets, packages, and distributes premium beef, seafood and other foods. It was founded in 1917 by Latvian emigrants J.J. and B.A. , Cushman Fruit Company, ComputAbility and Benihana Restaurants. "Momentum brings together brick-and-mortar and online merchants in a single loyalty program, offering consumers the nation's only air mile rewards program with a choice of retail channels," said Ron Kieves, Momentum senior vice president, marketing. Vitamins.com integrates e-commerce, demonstration stores and catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. operations into its "clicks and mortar Also called "bricks and clicks," it refers to businesses that offer online services via the Web as well as the traditional retail outlets (offline) staffed by people. Coined in 1999 by David Pottruck, co-CEO of the Charles Schwab brokerage firm, it refers to running the two divisions in a " business model. "By joining the Momentum merchant network, we are able to reward consumers for their loyalty with something they truly desire - airline miles," said Robert Haft, Vitamins.com president. Haft is renown in retail circles for his ability to pinpoint consumer interests - as the founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Crown Books, he popularized the concept of book discounting. Vitamins.com now will offer shoppers two airline miles for every dollar spent on purchases made online and through phone orders. Momentum's technology allows for seamless registered-card transactions, requiring no hardware or software changes by the merchant. Vitamins.com is a Web-based marketer, founded in 1997, offering vitamins, herbs, supplements and natural cosmetics traditionally found in health food stores at 20 percent to 50 percent below store prices. The company operates the Vitamins.com Web site, has 10 clicks and mortar demonstration stores and a direct retail catalog operation. Momentum is creator of the Momentum Mileage Program(SM), delivering the first opportunity on a national scale for retailers, catalogers, e-commerce and service providers to participate in an airline mileage reward program. Momentum developed the technology to make it easy, convenient and cost-effective for retailers to join the ranks of markets as broad and diverse as dining, travel and stock trading in offering mileage rewards to build business. Momentum's private-label programs are United Airlines Mileage Plus(R) Shopping and Delta SkyMiles(R) Shopping. For information on joining the Momentum merchant network call 877/267-8628. To enroll in United Airlines Mileage Plus(R) Shopping call 888/581-9575 or visit www.ual.com; for Delta's SkyMiles(R) Shopping call 800/405-4223 or visit www.SkyMilesShopping.com. |
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