Vitafort International Corp. expands presence in Southern California with additional 700 outlets; company announces new distribution agreements with six retail chains.LOS ANGELES--(BUSINESS WIRE)--Dec. 19, 1994--Vitafort International Corp. (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). :VFRT) Monday announced that A-1 International and U R What U Eat distributors will supply its premier product, Fudgets all-natural, fat-free brownies, to an additional 700 supermarkets and drugstores throughout Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, . A-1 International will deliver Fudgets to more than 50 Lucky stores Lucky Stores is an American grocery chain founded in Alameda County, California in 1935. Lucky is currently operated by Supervalu in Southern California and Nevada and by Save Mart in Northern California. , a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of American Stores American Stores was the name of a United States chain of supermarkets. It was formed in 1917 when Acme Markets merged with four other Philadelphia area grocery chains into American Stores. American Stores would grow to 1,700 stores in 40 states with $15 billion in sales. and California's largest supermarket chain; Gelson's supermarkets, a division of Arden-Mayfair; and all 107 Southern California Albertson's stores. U R What U Eat, which currently supplies Fudgets to 175 independent and chain supermarkets and drugstores including 30 Hughes markets, 15 Smith's stores and 25 Thrifty/Payless stores, will expand its distribution to eventually reach all of its 700 retail accounts in Southern California. "We're right on track with Phase Two of the Fudgets national rollout into key retail chains," said Mark Beychok, president of Vitafort International. "We attribute this early response to the great taste of Fudgets, and consumer feedback saying they taste like full-fat brownies." According to John Engelson, president of U R What U Eat, Fudgets have been selling rapidly from a special fat-free product rack in 175 stores. "Consumer response has been very positive, and they are the strongest sellers on the rack," Engelson said. Fudgets are currently available at natural food stores and grocery store chains across the country. The brownies will also be available in more than 1,100 Circle K convenience stores by January 1995. Made from all natural ingredients, Fudgets contain no preservatives preservatives, n.pl food additives that hinder spoilage by reducing the growth of microorganisms. Include nitrates and nitrites, benzoates and sulfites, and many others. , chemicals or artificial colors and are available in four flavors -- chocolate fudge, peanut fudge, raspberry and butterscotch but·ter·scotch n. 1. A syrup, sauce, candy, or flavoring made by melting butter and brown sugar together. 2. A golden or tawny brown. . They are currently available in 12-pack display boxes containing individually wrapped, 2.8-ounce brownies. Based in Los Angeles, Vitafort International develops and markets a number of fat-free foods and snack items. CONTACT: Vitafort International Corp., Los Angeles
Mark Beychok, 310/552-6393
or
The Spindler Organization, Los Angeles
Mark Kulkis, 213/930-0811
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