Vision-Ease Lens Launches New SunRx Programs; Marketing and Sales Reward Programs Offer Tools to Increase Sunwear Sales.Business Editors MINNEAPOLIS--(BUSINESS WIRE)--April 14, 2003 Vision-Ease Lens, Inc., a leading U.S. manufacturer of premium polycarbonate A category of plastic materials used to make a myriad of products, including CDs and CD-ROMs. lenses, introduces two new programs to help eye care professionals and optical laboratories increase their sales and revenues with the company's popular SunRx(R) prescription polarized A one-way direction of a signal or the molecules within a material pointing in one direction. sun lenses. "These new programs were developed to support our business partners -- the eye care practices and wholesale labs who are our valued customers," says SunRx product manager Tony Hessburg. "The best way to support our partners is to help them grow their businesses with premium products that offer significant benefits for their patients and customers. Our new SunRx programs offer the opportunity to increase second-pair sales in one of the industry's fastest-growing product categories - polarized polycarbonate sun lenses." -- SunRx Rewards Program - This sales-stimulus program rewards dispensing opticians, eye care providers, and processing labs for selling SunRx lenses. Points are awarded for each pair of SunRx lenses sold. Dispensing opticians, eye care providers, and lab managers can redeem points for a wide variety of reward merchandise, including Trek mountain bikes, Palmer snowboards and other sports, camping and gardening equipment; electronics such as Sony digital camcorders and a Yamaha home theater system; and personal accessories such as Coach handbags. -- Certified SunRx Partner Program - Available to qualified eye care practices and optical retailers, the Certified SunRx Partner Program offers a number of helpful tools to educate consumers about the features, benefits and advantages of SunRx prescription polarized lenses for outdoor wear. Certified SunRx Partners receive SunRx education and sales training materials and print marketing materials on CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). that can be customized for their individual business needs. "SunRx's growing reputation as the best-performing polarized lens on the market coupled with these new SunRx promotional programs is sure to be a winning combination for our business partners," says Hessburg. About SunRx SunRx lenses, the first polarized polycarbonate lenses introduced in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , provide a higher level of glare protection and, based on testing by the company, are up to four times more abrasion-resistant than competitive polycarbonate lenses. The patented SunRx lenses are manufactured using a process that enables the lenses to be surfaced to a 1.0 mm center thickness, making them the thinnest, lightest polarized lenses available. SunRx lenses block 100% of the sun's harmful UV rays, eliminate over 99% of horizontal reflective glare, and are 10 times more impact resistant than glass or plastic sunglass sun·glass n. 1. A convex lens used to focus the sun's rays and produce heat, especially for ignition. 2. sunglasses Eyeglasses with tinted or polarizing lenses to protect the eyes from the sun's glare. lenses. The lenses provide 15% light transmittance for optimum visibility and comfort in sunny conditions and are available in a choice of neutral gray or contrast-enhancing brown tints in single vision and Outlook(TM) progressive lens designs
For more information about SunRx and other Vision-Ease Lens products, contact the company's Customer Service Department at (800) 328-3449 or visit our website at www.vision-ease.com. About Vision-Ease Lens Vision-Ease Lens, Inc. is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of BMC (BMC Software, Inc., Houston, TX, www.bmc.com) A leading supplier of software that supports and improves the availability, performance, and recovery of applications in complex computing environments. Industries, Inc. BMC's common stock is listed on the New York Stock Exchange New York Stock Exchange (NYSE) World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City. under the ticker symbol Ticker Symbol An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors "BMM BMM Baptist Mid Missions BMm Bachelor of Multimedia BMM Bachelor of Mass Media BMM Borrowed Military Manpower BMM Brigade Mixte Mobile (Mixed Mobile Brigade, Cameroon) BMM Broadcast-Based Multimedia BMM Bit Map Memory ." More information about BMC Industries, Inc. can be found at its website at www.bmcind.com. Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. for Forward-Looking Statements This news release contains various "Forward-Looking Statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 that are intended to be covered by the safe harbors created thereby. Statements made in this news release that are not statements of historical facts, including statements regarding future performance, are Forward-Looking Statements. Forward-Looking Statements may be identified by the use of words such as "anticipates", "estimates", "expects", "forecasts", "projects", "intends", "plans", "predicts", and similar expressions. Forward-Looking Statements are subject to a number of risks and uncertainties that could cause, and in certain instances have caused, actual results or outcomes to differ materially from those projected, including, among others, costs associated with the development and protection of intellectual property; ability to maintain consistently high customer service levels and product fill rates at Vision-Ease, including the ability to meet higher than anticipated demand from its SunRx sales stimulus program; rising raw material costs; and ongoing economic uncertainty and the affect of war or other conflict on operations. These and other risks and uncertainties are discussed in further detail in BMC's Annual Report and Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the year ended December 31, 2002 and other documents filed with the Securities and Exchange Commission. |
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