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Vision 2010: New Strategies for Communications Enterprises.


In the digital age, communications companies that don't change will be as restricted as the copper wires they once relied upon. Three key drivers have dramatically and permanently altered the communications landscape: accelerating technological development, deregulation and changing customer demand. Communications companies must develop new strategic responses to these issues to ensure their survival beyond the millennium.

Vision 2010: New Strategies for Communications

Enterprises analyzes the major drivers of change affecting the communications industry and outlines how companies are meeting the new challenges presented. It is a practical, results-oriented research paper that allows you to:

* Identify the organizational structure and capabilities you need to succeed

* Define and capitalize on your geographic reach -- global or local

* Select the best route to achieving your strategy -- merger/acquisition, strategic alliance, or outsourcing

* Institute effective procedures to ensure you are meeting your customers' demands

* Shift towards a flatter, more customer-focused organization

* Learn how your peers in the communications industry, including AT&T, BT, Global One, Qwest, Southern New England Telecom, MediaOne, MCI, Telus and Bell Atlantic Global Networks, are dealing with the issues facing you now

Published by the Economic Intelligence Unit (EIU) and Anderson Consulting

COPYRIGHT 2000 Society of Management Accountants of Canada
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000 Gale, Cengage Learning. All rights reserved.

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Title Annotation:Review
Publication:CMA Management
Article Type:Book Review
Geographic Code:1CANA
Date:Apr 1, 2000
Words:192
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