Visa score card referral campaign.

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Institution: State Bank Cross Plains, Cross Plains, Wisc.

Assets: $464 million

The campaign goal was to capitalize on the Visa's Millions and More ScoreCard campaign and encourage bank employees to cross-sell the institution's Visa credit cards to all new and existing customers.

An internal airline-theme campaign was created to humorously announce, remind and reward employees both individually and by office. Employees' photos were used in the internal flier and weekly e-mails and themed gifts were sent to all employees as well.

The goal of lifting credit card accounts by 20 percent was surpassed by 1 percentage point.

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