Visa Introduces Rich-Media Small Business Resource on MSN.BizBreakthrough.com Profiles Real Businesses, Offers Solutions to Challenges and Delivers Relevant Content to Small Business Owners SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Visa USA announced today the launch of "Business Breakthrough, Presented by Visa." Hosted on MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). , www.bizbreakthrough.com is an experiential ex·pe·ri·en·tial adj. Relating to or derived from experience. ex·pe  ri·en and engaging online resource designed exclusively for small business owners. The site features dynamic content including advice from small business experts, video case studies profiling five small business owners facing distinct challenges, a contest for small business owners to win their own expert consultation, as well as articles and tips that will help small businesses operate more efficiently. To access the site, visit www.bizbreakthrough.com. "Business Breakthrough, Presented by Visa" focuses on five small business owners who were facing particular challenges in advertising, technology, organization, team-building, or finance. Visa paired these business owners with experts who evaluated the challenges and shared practical solutions to help make the small business more efficient and successful. Video vignettes recap re·cap 1 tr.v. re·capped, re·cap·ping, re·caps 1. To replace a cap or caplike covering on: recapped the bottle. 2. the small business owner's consultations with their expert, and provide site visitors with solutions for their own small business needs. "Business Breakthrough reinforces Visa's commitment to empowering small businesses to operate more efficiently and to reach their full potential. It is the latest innovative program Visa is using to provide small business owners with opportunities and insight that will further grow their business," said Jon Raj raj also Raj n. Dominion or rule, especially the British rule over India (1757-1947). [Hindi r , vice president of advertising and emerging media platforms, Visa USA. "While the microsite delivers solutions, real-life advice, and authentic content, it also educates small business owners on ways to streamline operations and be more efficient." Visa has combined product innovation with an aggressive marketing approach to help grow the company's small business market segment share. By translating Visa's acute knowledge of small business owners' needs into the Business Breakthrough microsite, Visa is delivering a trusted resource to empower small business owners. Business Breakthrough Overview Along with advice, articles and a contest, Business Breakthrough offers insight into real-life small business challenges and offers solutions and advice from experts. The featured businesses are: * Baker's Edge (Indianapolis, Ind.) - Matthew Griffin and his wife, Emily, have launched an idea into a promising business. The Baker's Edge is a baking pan with additional walls designed to distribute heat evenly. Business challenge: A brownie-eater and inventor at heart, Matthew needs to resolve some key finance and accounting issues in order to grow the business. * PedX (Portland, Ore.) - PedX is a brick-and-mortar accessories store started by Maggie Yuan and Laura Donovan, two women with a passion for shoes and bags but with little experience in retail. Business challenge: PedX has difficulties organizing its physical space, processes, and supplier relationships. * Bushbaby (Brooklyn, N.Y.) This coffee and tea house thrives in a diverse Brooklyn neighborhood, and owner Milton "Te" Jemmott has visions of taking his tea to national and global marketplaces. Business challenge: In order to grow, Bushbaby needs help developing a marketing plan. * Osiris Dynamic Training (Seattle, Wash.) Osiris, a freelance trainer and champion bodybuilder, had a dream to inspire people to focus on personal well-being and healthy lifestyles. The unique business model that he developed at his training centers allows personal trainers personal trainer person n → (persönlicher) Fitnesstrainer m, (persönliche) Fitnesstrainerin f to "rent" his facilities, focus on the client, and avoid the economics pitfalls of traditional gym programs. Business challenge: Osiris needs to create a sense of team work with his trainers in order to grow. * Recchiuti Confections (San Francisco, Calif.) - Michael Recchiuti, a self-made chocolatier choc·o·la·tier n. 1. One who makes or sells chocolate. 2. A place where chocolate is made or sold. [French, from chocolat, chocolate, from Spanish chocolate , and his wife, Jacky, founded Recchiuti Confections nine years ago. Business Challenge: Recchiuti Confections is on the verge On the Verge (or The Geography of Yearning) is a play written by Eric Overmyer. It makes extensive use of esoteric language and pop culture references from the late nineteenth century to 1955. of expansion but needs technology that integrates the retail store, the Internet, and phone sales. To help these small business owners address their business challenges, Visa engaged five subject-matter experts who personally worked with each featured small business owner. The featured experts include recognized authors, consultants and advisors in five areas of business: Accounting and Finance (Linda Pinson), Organization (Jeff Wuorio), Marketing (Barbara Findlay Schenck), Team-Building (Brian Cole Brian Cole (September 8 1942 – August 2 1972) was the bass guitar player for the 1960s folk rock band The Association. Cole was born in Tacoma, Washington. He died in Los Angeles, California of a heroin overdose at the age of 29, and, as of 2005, was the only original Miller) and Technology (Ramon Ray). Market Leadership Visa has the industry's broadest and most integrated product offering for small businesses, providing the best choice to pay and be paid for goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. anytime, anywhere, or any way. These solutions help businesses streamline operations, reduce overall costs and improve cash flow for better management of their payment processes. Small business spending (sales volume) on Visa Business cards in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. has now surpassed $100 billion over a 12-month period. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Visa's most recent Commercial Consumption Expenditure[TM] (CCE CCE Cornell Cooperative Extension CCE Corporate and Continuing Education CCE Coca-Cola Enterprises Inc. CCE Commission de Coopération Environnementale CCE Centre for Continuing Education CCE College of Continuing Education CCE Certified Computer Examiner ) Index analysis, small business spending is expected to grow 4.3 percent and to reach $4.9 trillion in 2006. The company recently introduced Visa Signature([R]) Business, a new premium business payment card designed to address the business and lifestyle needs of small business owners by delivering valued and relevant benefits, greater purchasing power Purchasing Power 1. The value of a currency expressed in terms of the amount of goods or services that one unit of money can buy. Purchasing power is important because, all else being equal, inflation decreases the amount of goods or services you'd be able to purchase. 2. , and flexible features. Visa Signature Business builds upon features of the Visa Business card and adds the premium benefits of Visa Signature, Visa's fast-growing, premium credit product designed to appeal to time-stretched, affluent customers (typically, those with a household income of $125K and higher). About Visa USA Visa USA is the nation's leading payment brand and largest payment system, enabling banks to provide their consumers and business customers with a wide variety of payment alternatives tailored to meet their evolving needs. Visa USA is committed to increasing the choice, convenience, acceptance and security of Visa payments for all stakeholders Stakeholders All parties that have an interest, financial or otherwise, in a firm-stockholders, creditors, bondholders, employees, customers, management, the community, and the government. in the payment system Co members, cardholders and merchants. Through its 13,369 member financial institutions, more than 500 million Visa-branded cards have been issued to cardholders in the United States. Worldwide, cardholders in more than 150 countries carry more than 1 billion Visa-branded cards, accounting for more than $3 trillion in annual transaction volume. VisaNet, Visa's global processing system and the world's largest financial network, processes transactions with unparalleled reliability. Visa offers a trusted, reliable and convenient way to access and mobilize mo·bi·lize v. 1. To make mobile or capable of movement. 2. To restore the power of motion to a joint. 3. To release into the body, as glycogen from the liver. financial resources Co anytime, anywhere, anyway. |
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