Visa Cited as Most Trusted Brand in Reader's Digest Study; Visa Emerges as Most Trusted Credit Card Brand in Recent International Study.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Visa once again has been selected "the most trusted credit card brand" in international research conducted by Reader's Digest Reader's Digest U.S.-based monthly magazine. Founded by DeWitt and Lila Wallace, it was first published in 1922 as a digest of articles of topical interest and entertainment value condensed from other periodicals. magazine, polling subscribers in Europe. Across Europe, the survey revealed that Visa is considered by consumers to be the most trusted credit card brand in 13 of 14 countries, with an average of 44 percent of the votes. In 2002 and 2003, Visa was selected "the most trusted credit card brand" in Reader's Digest magazine's international research in 16 of 18 countries in Europe and in Canada. "We are honored to be named the most trusted credit card brand across Europe," remarked John Elkins, head of Global Brand and Marketing for Visa International. "Visa is one of the world's most recognized and respected brands. At the heart of our brand promise is the trust that exists between buyer and seller, which enables people everywhere to take advantage of life's opportunities with confidence and ease. We're proud that this poll has validated that promise." The European survey polled respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. in Austria, Belgium, the Czech Republic Czech Republic, Czech Česká Republika (2005 est. pop. 10,241,000), republic, 29,677 sq mi (78,864 sq km), central Europe. It is bordered by Slovakia on the east, Austria on the south, Germany on the west, and Poland on the north. , Finland, France, Germany, Hungary, Netherlands, Poland, Portugal, Russia, Spain, Switzerland and the United Kingdom. Each country, with the exception of Hungary, selected Visa as the most trusted credit card brand. The study was not conducted in some major markets such as the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , but may be expanded globally to include this and others in future studies. Reader's Digest European Trusted Brands seeks nominations for consumers' most trusted brands across a wide range of product categories, from analgesics Analgesics Definition Analgesics are medicines that relieve pain. Purpose Analgesics are those drugs that mainly provide pain relief. to kitchen appliances to credit cards. Having identified their Trusted Brands, respondents then rate them against the criteria of quality, value, image and understanding of customer needs. For the first time, this year the survey explored more deeply the meaning of "trust." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. respondents in 10 of 14 countries, before a brand can win their trust, it must offer "products of high quality." However, analysis of results by country identifies significant differences -- for example, in Portugal the most important criteria of trust is "responsibility to the environment" and in Russia it's "value for money." Across these regions, the research featured self-completion questionnaires mailed to 271,765 households across Europe. The study was conducted in 12 languages, and monitored a selection of up to 35 product categories in each region. In the UK, the questionnaire was online, to a total of 56,522 and 8.7% response rate. Designed to identify the brands in each category that consumers value and rely upon most, fieldwork field·work n. 1. A temporary military fortification erected in the field. 2. Work done or firsthand observations made in the field as opposed to that done or observed in a controlled environment. 3. took place in late 2005. Each of the 25,434 respondent In Equity practice, the party who answers a bill or other proceeding in equity. The party against whom an appeal or motion, an application for a court order, is instituted and who is required to answer in order to protect his or her interests. households was demographically representative of each country. Brands were rated based upon quality, value, image and understanding of customer needs, as well as the importance of trust when making a purchase. For more information on the survey, go to www.rdtrustedbrands.com. Note to editors: About Visa: Visa connects cardholders, merchants and financial institutions through the world's largest electronic payments network. Visa products allow buyers and sellers to conduct commerce with ease and confidence in both the physical and virtual worlds. As an association owned by 21,000 member financial institutions, Visa is committed to the sustained growth of electronic payment systems to support the needs of all stakeholders Stakeholders All parties that have an interest, financial or otherwise, in a firm-stockholders, creditors, bondholders, employees, customers, management, the community, and the government. and to drive economic growth. For more information, visit www.corporate.visa.com. |
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