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Vintage Bud Light spot is inducted into Hall of Fame.

At the recent Clio awards in New York, Bud Light's 1984 tribute to the Olympic Games, entitled "Heartland," was inducted into the Advertising Hall of Fame as a television classic.

"It's quite an honor and fitting tribute to this memorable commercial," said Tom Sharbaugh, vice president of Anheuser-Busch, Inc.'s vice president of beer brand management. "We knew it was something special when it was produced in 1984, and this honor coming eight years later proves just how meaningful the spot was."

"Heartland" was a 60-second commercial that featured two farmers taking time out from their daily routine to pay their respect to a passing runner carrying the Olympic torch.

As the runner passes the farmers, the two begin to applaud with a realization of the meaning and history behind the scene they have just witnessed.

The pair then silently turn and resume their duties in the distant fields.

The spot was created by DDB Needham/Chicago.
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Title Annotation:Anheuser-Busch Inc.'s 1984 television commercial , 'Heartland'
Publication:Modern Brewery Age
Date:Oct 5, 1992
Words:157
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