Vincci Hotels Chooses Web Services from Pegasus Solutions and Open Hospitality to Expand Its Online Presence.MADRID, Spain & DALLAS -- Pegasus Solutions, Inc. (Nasdaq:PEGS) today announced that Vincci Hotels has selected Pegasus' Web services (1) Loosely, any online service delivered over the Web. Such usage appears in articles from non-technical sources, but not in IT-oriented publications, because definition #2 below describes the correct use of the term. to expand and promote the hotel chain's online presence. Vincci Hotels is based in Madrid with 30 four- and five-star hotels, located in Spain, Tunisia, Lisbon and New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . Dallas-based Pegasus is a global leader in providing technology and services to hotels and travel distributors. New York-based Open provides pay-for-performance management of direct-to-Web site strategies. A long-standing Utell by Pegasus(TM) member, Vincci Hotels is the first European chain to select the new Web services, which represent the industry's first integration of Internet marketing See Internet advertising. and electronic distribution services. The Web services are the result of integration between Pegasus and Open Hospitality. Through the integrated offering, Open Hospitality manages numerous online activities to generate bookings, and Pegasus hotel customers pay only for a percentage of the reservations directly generated by these activities. Carlos Rentero, revenue director for Vincci Hotels, said: "Vincci Hotels selected Pegasus Web Services by Open Hospitality because the two companies offer global service, Web design, an Internet booking engine, search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden , e-marketing services and database management. Through our agreement with Pegasus, we can expand our Web presence and increase the exposure of our hotels with these innovative and dynamic services. We have been impressed by the experience our Vincci Avalon hotel in New York City has had with these services." Avelina Iglesias, regional sales director for Pegasus, said: "Pegasus is very pleased to offer this integrated bundle of Web services to our customers. These new Web services will help hoteliers tremendously to increase the revenue from their own Web site and to maximize the exposure of their brand. With its improved Web presence, Vincci Hotels should increase customer loyalty and improve customer service." Brian Dass, president of Open Hospitality, adds: "European hotels are recognizing that leading-edge technology improves their direct-to-Web-site strategies, and choosing to work with Pegasus and its Web Services by Open, creating significant value for hotels by using dedicated resources to lower costs and maximize online revenues." Visit Pegasus Solutions at WTM WTM World Travel Market (London) WTM World Tamil Movement WTM What's the Matter? WTM Windows Task Manager WTM Web, Trattamenti e Materiali (Italian) WTM Winner Takes Most WTM Wind Tunnel Model , London at stand #GV3400. About Open Hospitality New York-based Open Hospitality provides integrated services In computer networking, IntServ or integrated services is an architecture that specifies the elements to guarantee quality of service (QoS) on networks. IntServ can for example be used to allow video and sound to reach the receiver without interruption. by connecting the processes of Web site management, search engine optimization, e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. and online revenue conversion strategies into one proprietary dashboard (1) See Mac Dashboard. (2) A software-based control panel for one or more applications, network devices or industrial machines. Dashboards display simulated gauges and dials that look somewhat like an automobile dashboard. for better management, tracking and reporting. Open's pay-for-performance model has pioneered a shift to consolidating services, eliminating both the need for multiple vendor relationships and prohibitive pro·hib·i·tive also pro·hib·i·to·ry adj. 1. Prohibiting; forbidding: took prohibitive measures. 2. costs. Open Hospitality can be reached via the Web at www.openhospitality.com. About Pegasus Dallas-based Pegasus Solutions, Inc. (Nasdaq:PEGS) is a global leader in providing technology and services to hotels and travel distributors. Founded in 1989, Pegasus' customers include a majority of the world's travel agencies and more than 60,000 hotel properties around the globe. Pegasus' services include central reservation central reservation Noun Brit & NZ the strip that separates the two sides of a motorway or dual carriageway central reservation n (BRIT) (AUT) → mediana systems, electronic distribution services, commission processing and payment services, and marketing representation services, including the consumer Web site, www.hotelbook.com(TM). The company's representation services, including Utell by Pegasus(TM) and Unirez by Pegasus(TM), are used by nearly 7,000 member hotels in 140 countries, making Pegasus the hotel industry's largest third-party marketing and reservations provider. Pegasus has 18 offices in 13 countries, including regional hubs in London, Scottsdale and Singapore. For more information, please visit www.pegs.com. |
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