Vignette Dialog Drives Enterprisewide Benefits Through Personalized Interaction.Business Editors/High-Tech Writers AUSTIN, Texas--(BUSINESS WIRE)--Nov. 18, 2003 Vignette Vignette A symbol or pictorial representation of the corporation on a stock certificate. Usually a complicated and artistic design, it is meant to make the counterfeiting of stock certificates as difficult as possible. Corp. (Nasdaq:VIGN VIGN Vignette Corporation (stock abbreviation, AMEX) ) Expanding Customer Base Relies on Vignette Dialog to Enhance Revenues, Extend Value of Marketing Initiatives Major global organizations are increasingly relying on Vignette(R) Dialog to automate the process of engaging prospects, customers, partners and employees with personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. , context-sensitive interactions. These interactions span the range of touch-point opportunities from e-mail and Web sites to wireless devices and customer relationship management systems. Organizations deploying Vignette Dialog for their campaigns are realizing enhanced customer satisfaction, reduced costs and expanded revenue opportunities. Upromise Inc., a free service that helps families get money back for college from America's leading companies, implemented Vignette Dialog to deliver timely, relevant service information to its members. The personalized Vignette Dialog interactions will highlight relevant promotions as well as custom content based on the customer's areas of interest. "As a service that brings together leading companies to help America's families save for education expenses, it is critical for Upromise to communicate directly with multiple constituencies to keep our members up to date on our latest offers," said Dave Andre, chief technology officer at Upromise. "Upromise is leveraging Vignette Dialog as our core platform for our e-mail, opt-in customer base communications program Software that manages the transmission of data between computers, typically via modem and the serial port. Such programs were very popular for connecting to BBSs before the Internet took off. in 2004." Vignette Dialog is an application for managing multistep, multichannel Using two or more paths for transmission or processing. It can refer to a variety of architectures including (1) multiple I/O channels between the CPU and peripheral devices, (2) multiple wires in a cable, (3) multiple "logical" channels within a single wire or fiber or (4) multiple interactions through integrated, automated and personalized scenarios. It improves tracking the interaction of customer, employee or partner contacts while leveraging existing enterprise information to orchestrate or·ches·trate tr.v. or·ches·trat·ed, or·ches·trat·ing, or·ches·trates 1. To compose or arrange (music) for performance by an orchestra. 2. communication across multiple touch points. Vignette Dialog helps organizations gain valuable knowledge about individual behaviors and preferences. This knowledge is automatically applied to subsequent campaigns to deliver information specific to an individual's interests. Because participants in dialogs are treated as individuals, Vignette Dialog can adapt quickly to the needs of each relationship and interact via the delivery method of choice while being sensitive to controlling the frequency of communication. Organizations are finding that they can more quickly and effectively deliver information and drive better results with limited resources and reduced planning effort. "Customers are realizing they need the ability to go beyond executing shotgun shotgun: see small arms. shotgun Smoothbore shoulder firearm designed to fire a number of pellets, or shot, that cover a large target area after they leave the muzzle. It is used mainly against small game such as birds. campaigns, to managing long-running personalized interactions, or dialogs, with their customers throughout the relationship life cycle," said Dave Shirk shirk In Islam, idolatry and polytheism, both of which are regarded as heretical. The Qu'ran stresses that God does not share his powers with any partner (sharik) and warns that those who believe in idols will be harshly dealt with on the Day of Judgment. , senior vice president of product strategy and marketing at Vignette. "Vignette Dialog applications, such as marketing automation, rely on rich, targeted content. Key stakeholders Stakeholders All parties that have an interest, financial or otherwise, in a firm-stockholders, creditors, bondholders, employees, customers, management, the community, and the government. get exactly the information they need in the format and frequency they prefer." Coinciding with today's announcement, Farstar, a marketing solutions company, is introducing a new product: the Lead Machine for Vignette Dialog. Farstar's Lead Machine for Dialog builds upon Vignette Dialog to automate highly customized, multistep lead generation processes that combine e-mail, direct mail, voice communications and the Web. The Lead Machine consistently produces response rates over 15 percent, and has generated thousands of qualified sales leads A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process. The lead may have a corporation or business associated with the person(s). for Farstar's Fortune 500 customers. "With Vignette Dialog, Farstar's and Vignette's customers can quickly implement sophisticated lead-generation processes that drive sales growth and nurture NURTURE. The act of taking care of children and educating them: the right to the nurture of children generally belongs to the father till the child shall arrive at the age of fourteen years, and not longer. Till then, he is guardian by nurture. Co. Litt. 38 b. customer relationships," said Kevin Lofgren, co-founder and president of Farstar. The Lead Machine for Dialog is provided as a turnkey hosted service. Customers don't need to install any software, and the service can be up and running in 30 days. Vignette Dialog features a graphical, browser-based interface so business users can easily define, modify and track dialogs. The easy-to-use interface jump-starts the execution of additional campaigns and allows business users to execute and maintain the campaigns. Real-time and historical reports let business users plan and track the costs and results of each customer interaction. Vignette Dialog integrates with existing enterprise applications, such as customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) solutions, to leverage existing enterprise investments. "Multichannel enterprise marketing management applications combine elements of CRM (e.g., campaign management, e-mail interactions) with enterprise content management," said Liz Roche, vice president at META Group Inc. "These combined elements provide organizations a method to design around the customer -- consistently improving internal and external relationships individually across multiple online and offline touch points through integrated, automated business processes Many computer systems are available in the commercial marketplace that address the various aspects of Business Process Management. Most address one specific set of functionality; for instance, some allow the processes to be mapped (see Business Process Mapping) and documented (such as ." Vignette Dialog is currently used by customers to execute and manage a variety of sales and marketing strategies, including lead generation campaigns, product updates, information requests by customers and partners, cross-selling opportunities and awareness campaigns for product updates or new products. Customers also use Vignette Dialog in human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees. applications such as compliance tracking, training and certification programs, benefits enrollment and policy communications. Customer service organizations use Vignette Dialog to welcome new customers, conduct satisfaction surveys, and deliver alerts and notifications. The latest release of Vignette Dialog focuses on continued support for standards such as Web Services (1) Loosely, any online service delivered over the Web. Such usage appears in articles from non-technical sources, but not in IT-oriented publications, because definition #2 below describes the correct use of the term. , enhanced e-mail link tracking and management, packaged portal integration and updated platform support to drive business agility in demanding organizations worldwide. Product Overview Webcasts Vignette will host two online seminars tomorrow on how Vignette Dialog can assist organizations with automating marketing activities while engaging employees, customers, prospects and partners with rich, multi-channel, two-way communication Two-way communication is a form of transmission in which both parties involved transmit information. Common forms of two-way communication are:
Customer Use Webcast Organizations can find more information and register for a webcast titled "National Semiconductor and Vignette Dialog: An Interview With Phil Gibson" at http://www.vignette.com/webcast/natsemi. Product Availability Vignette Dialog is currently available and shipping to customers. More information about Vignette Dialog, Vignette content management and Vignette portal solutions can be found by visiting http://www.vignette.com/ or calling 888-608-9900. About Vignette Corp. Vignette (Nasdaq:VIGN) enables enterprises to achieve real-time advantage by rapidly building, deploying and optimizing enterprise Web applications. Vignette powers the enterprise Web for more than 1,600 leading organizations and is headquartered in Austin, Texas. Vignette has offices located throughout the Americas, Europe, Asia and in Australia, and can be found on the Web at http://www.vignette.com/. Forward-Looking Statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. The statements contained in this press release that are not purely historical are forward-looking statements including statements regarding the Company's expectations, beliefs, hopes, intentions or strategies regarding the future. Forward-looking statements include statements regarding Vignette's products, future sales, market growth and competition. All forward-looking statements included in this press release are based upon information available to the Company as of the date hereof here·of adv. Of this. hereof Adverb Formal or law of or concerning this Adv. 1. hereof - of or concerning this; "the twigs hereof are physic" , and the Company assumes no obligation to update any such forward-looking statement. Actual results could differ materially from the Company's current expectations. Factors that could cause or contribute to such differences include, but are not limited to, Future Losses, Limited Operating History, Fluctuation Fluctuation A price or interest rate change. of Quarterly Revenues and Operating Results, Acquisition Integration, Competition, Dependence on a Small Number of Large Orders, Lengthy Sales Cycle and Product Implementation, Market Awareness of Our Product, Rapid Changes in Technology and New Products, and other factors and risks discussed in the Company's reports filed from time to time with the Securities and Exchange Commission. Vignette is a trademark or registered trademark of Vignette Corp. in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and other countries. All other names are the trademarks or registered trademarks of their respective companies. |
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