Viewpoint Wins MIXX Award for ONE.org Integrated Web Campaign.Viewpoint Honored in Public Service Campaign Category NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Viewpoint Corporation (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : VWPT), a leading internet marketing See Internet advertising. technology company, today announced that the company has won a 2006 Marketing and Interactive Excellence (MIXX) Award from the Interactive Advertising Bureau. The award was received for an integrated online web campaign that Viewpoint produced for the ONE: The Campaign to Make Poverty History, a new effort by Americans to rally Americans - ONE by ONE - to fight the emergency of global AIDS and extreme poverty. Viewpoint received the MIXX award in the Public Service/Not for Profit category. The ONE "Click Spot" campaign consisted of an integrated online advertising campaign as well as the creation of the ONE custom branded toolbar A row or column of on-screen buttons used to activate functions in the application. Many toolbars are customizable, letting you add and delete buttons as required. Toolbars may be fixed in position or may float, which means they can be dragged to a more convenient location in the . The online advertising campaign features a series of rich media video ads, with the original ads produced by Radical Media and the online ad executions produced and served by Viewpoint and delivered across a coalition of major online publishing partners including Yahoo!, MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). , AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Entertainment, CBS (Cell Broadcast Service) See cell broadcast. .com and many others. The goal of the online ad campaign was to deliver more than two billion impressions in 2006. An example of the ONE rich media ads can be found at http://www.unicast.com/demos/one.org/demos/300x250/. The ONE Bar, the custom branded toolbar created specifically for the ONE Campaign, is a browser-based application that was launched in May of this year. The downloadable toolbar is powered by Viewpoint technology and enables ONE to instantly communicate with its millions of active supporters across the web, by sending instant alerts to its users about breaking events, conducting instant surveys, and streaming ONE news video clips. The ONE Toolbar can be downloaded at: http://one.viewpoint.com/download.html. "The ONE Campaign in partnership with Viewpoint illustrates the true power of interactive advertising," said Sheryl Draizen, senior vice president, general manager of the IAB (1) See Internet Architecture Board. (2) (Interactive Advertising Bureau, New York, www.iab.net) An industry association founded in 1996 to set standards and guidelines for interactive advertising and marketing. . "Judged on both creativity and effectiveness, the MIXX Award winners stand as true examples of successful interactive campaigns." The Viewpoint-powered ONE ad campaign has successfully delivered nearly three billion impressions for the ONE Campaign in the past year and a half. This campaign has also achieved 75,000 new sign ups for the ONE declaration, representing 25% of all ONE sign ups this year. "The ONE campaign is the perfect example of the evolution of marketing online, moving from a pure awareness-building effort to an initiative that uses the web to inspire people to act," said Patrick Vogt, Viewpoint's president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "ONE has been a tremendous partner in recognizing the importance technology plays in getting your message across online, and we are proud to be associated with the organization's success in becoming the single most effective online advocacy group." The MIXX Awards, co-produced by the Interactive Advertising Bureau and Adweek magazines, honors the teams and talent that push Interactive marketing and advertising to unprecedented levels. The MIXX Awards is the only competition that evaluates all key facets of the marketing campaign, including strategy, creative development and execution, media placement and integration, effectiveness and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). . The MIXX Awards program is judged by an independent panel of highly acclaimed brand marketers who have direct control and influence over some of the largest advertising budgets. MIXX Award winners and finalists were honored at the MIXX Awards Gala in New York on September 26 during Advertising Week 2006. ABOUT VIEWPOINT Viewpoint is a leading Internet marketing technology company, offering Internet marketing and online advertising solutions through the powerful combination of its proprietary visualization technology and a full range of campaign management services including TheStudio, Viewpoint's creative services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
The company has approximately 100 employees principally at its headquarters in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. . ABOUT ONE: THE CAMPAIGN TO MAKE POVERTY HISTORY ONE (www.one.org) is a new effort by Americans to rally Americans - ONE by ONE - to fight the emergency of global AIDS and extreme poverty. ONE is a coalition of close to 2.5 million people and over 100 of the nation's leading relief, humanitarian and advocacy organizations. For more information, please visit: www.ONE.org FORWARD LOOKING STATEMENTS This press release contains "forward-looking" statements as that term is defined in the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995 and similar expressions that reflect Viewpoint's current expectations about its future performance. These statements and expressions are subject to risks, uncertainties and other factors that could cause Viewpoint's actual performance to differ materially from those expressed in, or implied by, these statements and expressions. Such risks, uncertainties and factors include those described in Viewpoint's filings and reports on file with the Securities and Exchange Commission. Copyright [c] 2006 Viewpoint Corporation. All Rights Reserved. Viewpoint, Unicast, TheStudio by Viewpoint and KeySearch are trademarks or registered trademarks of Viewpoint Corporation. |
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