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Viewpoint Unveils ViewpointSearch.Com in Support of Growing Toolbar Population, Now at More Than Four Million Installed.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Millions of Viewpoint Toolbar A row or column of on-screen buttons used to activate functions in the application. Many toolbars are customizable, letting you add and delete buttons as required. Toolbars may be fixed in position or may float, which means they can be dragged to a more convenient location in the  users will be given access to News, Weather, Horoscopes, Shopping, Search Information and Exclusive Skins at new website called The Viewpoint Exchange

Viewpoint Corporation (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: VWPT) - a leading provider of Internet graphics and delivery systems - will unveil a new consumer website at 8pm EST EST electroshock therapy.

EST
abbr.
electroshock therapy
 called the Viewpoint Exchange, providing support for its growing ranks of Viewpoint Toolbar users - now numbered at more than four million installed.* The Viewpoint Exchange, dubbed "Your home away from your toolbar," allows consumers to personalize the site and provides access to the latest skins. The Viewpoint Exchange also serves as a new platform for in-page searching that will complement the functionality of their toolbars.

"We know our users love the advanced graphics they receive when searching and bookmarking In genetics and epigenetics, bookmarking is a biological phenomenon believed to function as an epigenetic mechanism for transmitting cellular memory of the pattern of gene expression in a cell, throughout mitosis, to its daughter cells.  through our toolbar," says Jay Amato, Viewpoint CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  and president. "Many users have also asked us to provide a webpage from which they can search the Internet. They've told us they want a search webpage that isn't cluttered like other search providers' pages but not 'minimalist' like another popular search engine's site. So we created a graphically pleasing location our toolbar users can call home, with elegant features that will help them search for news and information important to their everyday lives."

The creation of the Viewpoint Exchange (www.viewpointsearch.com) is also part of an overall strategy by the Company to dedicate messaging on Viewpoint's corporate site (www.viewpoint.com) primarily to its B-to-B businesses - the Viewpoint Platform, Creative Services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
  • Design and Production agencies
 and Creative Innovator, its ad serving and management system. The conversion of the corporate site will commence in mid-October.

At launch, the Viewpoint Exchange offers news from The New York Times, weather from The Weather Channel, Dictionary functionality, Viewpoint Search, Search categories, Horoscopes, and a Toolbar Skin Community with seven new toolbar skins that include animations and dynamic content functionality.

The new skins include an Astrology category providing skins for each sign of the Zodiac sign of the zodiac
Noun

Astrol any of the 12 areas into which the zodiac is divided

Noun 1. sign of the zodiac - (astrology) one of 12 equal areas into which the zodiac is divided
 that deliver daily, weekly and monthly horoscopes directly into the toolbars, with alerts when new forecasts are ready for viewing.

"These skins take our technology to the next level," says Michael Salort, Viewpoint vice president for marketing and business development. "By adding animation and dynamic content functionality, our users are starting to see how our toolbar can deliver content like text, images, 3D and video directly to them. And with the Viewpoint Exchange as our consumer platform, we can provide information and instructions for how to get the best from our technology and, in turn, the Internet."

Viewpoint plans to continue adding functionality to the Exchange over time, with a beta Shopping site premiering on October 15th. The Company says Viewpoint Shopping will test the theory that consumers are looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 ways to browse top-tier retailers easily and quickly. Additionally, in the coming months, the Viewpoint Exchange will teach users how to create their own skins and post them on the site.

"The Viewpoint Exchange is one of the steps we're taking to build a strong relationship with consumers," adds Mr. Amato. "We value each and every one of our toolbar users and, with their feedback, we're creating a complete search product that delivers an advanced experience at every level."

(*) Acceptance rates (approx. 25%) and net revenue per installed toolbar per month (approx. $0.10) remained steady during the installation period.

About Viewpoint

The Viewpoint Platform is the technology behind some of the most innovative, visual experiences on the Web and on the desktop with leading clients such as America Online See AOL. , General Electric, General Motors, Hewlett Packard, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Lexus, Microsoft, Samsung, Scion sci·on  
n.
1. A descendant or heir.

2. also ci·on A detached shoot or twig containing buds from a woody plant, used in grafting.
, Sony and Toyota. Creative Innovator - the Company's next-generation ad deployment and management system - and the Viewpoint Toolbar - the Vision for the Future of Search - are the latest breakthrough technologies using the full power of the Viewpoint Platform.

This press release may contain "forward-looking" statements as that term is defined in the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995 and similar expressions that reflect Viewpoint's current expectations about its future performance. These statements and expressions are subject to risks, uncertainties and other factors that could cause Viewpoint's actual performance to differ materially from those expressed in, or implied by, these statements and expressions. Such risks, uncertainties and factors include those described in the Company's filings and reports on file with the Securities and Exchange Commission as well as the lack of assurances that Viewpoint will add functionality to the Exchange over time; that Viewpoint will add a beta Shopping site; that Viewpoint will add information to the Viewpoint Exchange that will educate users in the creation of toolbar skins.

Viewpoint, Viewpoint Exchange and Viewpoint Shopping are trademarks of Viewpoint Corporation. Other product and company names herein may be trademarks of their respective owners. Copyright 2004 Viewpoint Corporation. All rights reserved.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Oct 1, 2004
Words:796
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