Viewpoint Releases Unicast Advergaming Product Designed to Drive User Engagement; Latest Offering From Internet Marketing Technology Product Series Released in Time for Holiday Season.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Viewpoint Corporation (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : VWPT), a leading internet marketing See Internet advertising. technology company, today introduced the Unicast Advergaming Product as the latest offering from its Internet Marketing Technology (IMT IMT, n.pr See inspiratory muscle training. ) Product Series. Advergaming is the practice of using online games to advertise or promote a product or brand. When done right, Advergaming can effectively promote a brand through positive interactions between marketers and targeted end users. The Unicast Advergaming product allows marketers to connect with and entertain customers through the creation of custom branded online games. Viewpoint has employed its leading edge visualization technology to create engaging game content applicable for any industry. This technology also allows branded games to be deployed as either site-side applications, or served as online rich media ad units. This makes the Unicast Advergaming product a cost-effective and efficient means to reach and engage with prospects and customers. Advergaming revenue is estimated to grow from $200 million in 2004 to $1 billion by 2008, estimates Gateway Reports and Wall Street Transcript. Advergaming has proven to be popular with a broad and highly sought after audience demographic on the web, namely men and women ranging from their late teens to early 30's, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a recent study by the Consumer Electronics Association. In addition, a Pew Internet & American Life Project survey last year reported that 81 percent of Web-connected teens played online games. "Given our heritage for creating visually compelling, interactive online applications that educate and entertain, this new Advergaming product rounds out our product offerings perfectly," said Jason McKay, vice president and general manager of Unicast. "Once again we will leverage our core technologies to provide marketers with new ways to reach their target audiences on the web." Unicast by Viewpoint will offer three levels of Advergames at three different price points based on game complexity and interactivity. Viewpoint will offer Casual Online games, Custom Branded games, and the more complex Site-Side Advergames. "Our focus on technology enables us to stay ahead of emerging market trends such as Advergaming," said Patrick Vogt, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Viewpoint. "What's more, gaming is a way to deliver a more immersive brand experience that can draw in users who ordinarily might skip over Verb 1. skip over - bypass; "He skipped a row in the text and so the sentence was incomprehensible" pass over, skip, jump neglect, omit, leave out, pretermit, overleap, overlook, miss, drop - leave undone or leave out; "How could I miss that typo?"; "The online ads. Viewpoint will continue to expand our lineup of IMT Product Series offerings as we see new opportunities emerge which truly add value for our customers." Viewpoint's IMT Product Series integrates three core technologies including the Viewpoint Media Player  This article is in need of attention from an expert on the subject.Please help recruit one or [ improve this article] yourself. See the talk page for details. , browser-based marketing applications, and the Unicast Ad Platform. The integration of these technologies truly provides a unique value proposition for Viewpoint and its customers delivering engaging online advertising faster with more measurable results. ABOUT VIEWPOINT Viewpoint is a leading Internet marketing technology company, offering Internet marketing and online advertising solutions through the powerful combination of its proprietary visualization technology and a full range of campaign management services including TheStudio, Viewpoint's creative services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
The company has approximately 110 employees principally at its headquarters in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and in Los Angeles. FORWARD-LOOKING STATEMENTS This press release contains "forward-looking" statements as that term is defined in the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995 and similar expressions that reflect Viewpoint's current expectations about its future performance. These statements and expressions are subject to risks, uncertainties and other factors that could cause Viewpoint's actual performance to differ materially from those expressed in, or implied by, these statements and expressions. Such risks, uncertainties and factors include those described in Viewpoint's filings and reports on file with the Securities and Exchange Commission. Copyright (C) 2006 Viewpoint Corporation. All Rights Reserved. Viewpoint, Unicast, TheStudio by Viewpoint and KeySearch are trademarks or registered trademarks of Viewpoint Corporation. |
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