Viewpoint Completes Unicast Acquisition.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Viewpoint Corporation (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : VWPT), a leading provider of Internet graphics and delivery systems, today announced it has completed its acquisition of Unicast Communications Corporation ("Unicast"), a recognized leader in rich media ad solutions. Viewpoint Corporation president and chief executive officer, Jay Amato, said, "Throughout December we began integrating Unicast's powerful technology and talented team into our organization and now we will hit the ground running, expecting to see rapid benefits from this acquisition, which is expected to be accretive. With Kagan Research projecting double-digit growth in online advertising in 2005 and online ad revenue surpassing many traditional forms of advertising in 2006, we're excited about the prospects for the future." The new Viewpoint ad delivery product line provides advertisers, agencies and publishers: --The ability to streamline their efforts and manage all of their campaigns (creative assembly, media planning, campaign management & scheduling, conversion tracking and real time reporting) via a single source. --AirTime InStream, a revolutionary product that serves any video ad into any video content stream through standard ad tags on publishers' pages. --In-page video ad delivery using Viewpoint's AirTime, allowing advertisers to easily replace conventional online ad space with video. --Video display advertising via Unicast's renowned Video Commercial and Superstitial online ad formats used by over 700 advertisers and 1100 Web publishers. --Rich media and conventional ad delivery, regardless of format, using Viewpoint's Creative Innovator ad delivery and management system. --Award-winning creative services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
Total consideration of the transaction was approximately $7,375,000, principally in the issuance of Viewpoint common stock and assumption of debt. The cash portion of the transaction will be financed out of proceeds from a recently announced private placement. Viewpoint will file the audited financial statements of Unicast for 2004 with the Securities and Exchange Commission by March 19, 2005. About Unicast Unicast is an online advertising solutions provider, which provides a comprehensive Online Format Suite to over 1400 websites and network partners and 700 agency and advertiser customers. Unicast acts on behalf of both the buyers and sellers of online advertising, developing products and service enhancements to ensure that all of their online advertising needs are fulfilled through one central source. Unicast is based in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. with offices in Chicago, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , Brazil, Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. , Madrid, and London. About Viewpoint The Viewpoint Platform is the technology behind some of the most innovative, visual experiences on the Web and on the desktop with leading clients such as America Online See AOL. , General Electric, General Motors, Hewlett Packard, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Lexus, Microsoft, Samsung, Scion sci·on n. 1. A descendant or heir. 2. also ci·on A detached shoot or twig containing buds from a woody plant, used in grafting. , Sony and Toyota. Creative Innovator - the Company's next-generation ad deployment and management system - and the Viewpoint Toolbar A row or column of on-screen buttons used to activate functions in the application. Many toolbars are customizable, letting you add and delete buttons as required. Toolbars may be fixed in position or may float, which means they can be dragged to a more convenient location in the - the Vision for the Future of Search - are the latest breakthrough technologies using the full power of the Viewpoint Platform. More information on Viewpoint can be found at www.viewpoint.com. This press release may contain "forward-looking" statements as that term is defined in the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995 and similar expressions that reflect Viewpoint's current expectations about its future performance. These statements and expressions are subject to risks, uncertainties and other factors that could cause Viewpoint's actual performance to differ materially from those expressed in, or implied by, these statements and expressions. Such risks, uncertainties and factors include those described in the Company's filings and reports on file with the Securities and Exchange Commission as well as the lack of assurances that the Company will see the benefit of the acquisition over the months to come; that the acquisition is accretive, that there will be double-digit growth in online advertising in 2005; or that online ad revenue will surpass many traditional forms of advertising in 2006. Viewpoint and Viewpoint Toolbar are trademarks or registered trademarks of Viewpoint Corporation in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and/or in other countries. Unicast is a trademark or registered trademark of Unicast Communications Corporation in the United States and/or in other countries. Copyright (C) 2004 Viewpoint Corporation. All Rights Reserved. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion