ViewSonic Shatters $500 Price Point for LCD Displays; Aggressive Pricing Expected to Fuel Dramatic Growth in LCD Market.Business Editors/Technology Writers WALNUT, Calif.--(BUSINESS WIRE)--April 16, 2001 In a move that is expected to further bolster growth in the LCD (Liquid Crystal Display) A display technology that uses rod-shaped molecules (liquid crystals) that flow like liquid and bend light. Unenergized, the crystals direct light through two polarizing filters, allowing a natural background color to show. display market, ViewSonic(R) Corp., a leading worldwide Visual Technology(TM) provider, today announced breakthrough pricing on its popular LCD ViewPanel(R) 15-inch display, the VE150. With an estimated street price (ESP (1) (Enhanced Service Provider) An organization that adds value to basic telephone service by offering such features as call-forwarding, call-detailing and protocol conversion. ) of $499, the VE150 ViewPanel is now the lowest-priced 15-inch LCD monitor A flat panel display that uses liquid crystals. Although laptops have used LCDs as their flat panel technology almost exclusively, LCD is also the most popular for flat panel desktop monitors. Toward the end of 2003, sales of LCD displays for desktops overtook CRTs for the first time. from a major display manufacturer. "With this aggressive pricing, the performance, value and reliability of ViewSonic LCD displays are more affordable to more customers," said Herb Berkwits, LCD Product manager for ViewSonic. "LCD displays are now a viable alternative to CRT (1) (C RunTime) See runtime library. (2) (Cathode Ray Tube) A vacuum tube used as a display screen in a computer monitor or TV. The viewing end of the tube is coated with phosphors, which emit light when struck by electrons. technology and with the combination of strong supply and the $499 price point, there is no better time to buy." In addition to its breakthrough price, the VE150 features the latest in flat-screen technology, delivering edge-to-edge precise images, minimal glare and superior color richness. The VE150 also boasts a fast video response time to meet the display needs of demanding video applications. In addition to the savings that customers will reap with this price drop, the VE150 offers operating savings over traditional CRT displays. Weighing less than 13 pounds and using only 25 watts (typical) of power, the VE150 also requires much less workspace and is much more energy efficient than conventional monitors, using only about 25 percent of the energy needed to power a CRT display with a similar-sized viewing area. The VE150 is currently offered at $499 ESP through authorized au·thor·ize tr.v. au·thor·ized, au·thor·iz·ing, au·thor·iz·es 1. To grant authority or power to. 2. To give permission for; sanction: ViewSonic resellers and distributors. The VE150 is backed by a three-year warranty on parts, labor and the backlight back·light n. A type of spotlight, used in photography, that illuminates a subject from behind. tr.v. back·light·ed or back·lit , back·light·ing, back·lights . ViewSonic also offers a 48-hour Express Exchange(R) Service for the first year of the warranty period. The company offers toll-free technical support seven days a week, 24 hours a day. About ViewSonic ViewSonic Corp., a leader in Visual Technology(TM) products, offers comprehensive display solutions for today's business Today's Business is a show on CNBC that aired in the early morning, 5 to 7AM ET timeslot, hosted by Liz Claman and Bob Sellers, and it was replaced by Wake Up Call on Feb 4, 2002. , Internet, education and entertainment markets. The company's products have won more than 1,000 awards globally from independent publications and organizations. With headquarters in Walnut, ViewSonic was founded in 1987 and is a privately held corporation Noun 1. privately held corporation - a corporation owned by a few people; shares have no public market close corporation, closed corporation, private corporation with more than $1.3 billion in worldwide annual sales. For further information, contact ViewSonic Corp. at 800/888-8583 or 909/869-7976; fax: 909/468-3736; www.viewsonic.com. Note to editors: All corporate names and trademarks are the property of their respective companies. |
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