View Sonic Provides Advanced Visual Displays.

When LanChile put out a bid for upgrading more than 1,500 workstations last year, there was one key requirement: The monitors would have to be provided by ViewSonic, a global leader in advanced visual displays. Like other major corporate customers throughout Latin America, LanChile recognized the value of having "ViewSonic on Top."

As Jorge Vizcaino, ViewSonic's general manager for Latin America, emphasizes: "We offer the most comprehensive line of traditional and flat-panel monitors in Latin America. As part of our commitment to the region, we will continue to deploy the best technologies available in the Latin market. We are an entrepreneurial company that offers our customers a better solution, while providing the best possible service and support.

Since entering Latin America in 1997 with a zero market share, ViewSonic's product line has taken off. Last year, ViewSonic was the number one seller of monitors in Argentina and Chile based on value of units distributed, according to a study by the U.S. consulting firm DC. In Chile, ViewSonic had more than 21% of the market, eclipsing its competitors as the company's sales grew 107% from 1998 to 1999. ViewSonic enjoyed 133% percent growth in Argentina during the same period to achieve a 24% market share among brand-name monitors.

ViewSonic Corporation, a leader in Visual Technology[TM] products, offers comprehensive display solutions for today's business, Internet, education and entertainment markets. The company's products have won more than 1,000 awards globally from independent publications and organizations.

ViewSonic is a leader in bringing advanced technology to the Latin market. For example, ViewSonic is marketing a series of flat screen monitors using liquid crystal display (LCD) technology with the slogan "The World is Flat" (El Mundo es Plano). A flat-screen monitor that used to cost Latin Am US$6,000 in 1996 is now available for about US$1,000 in some Latin markets. "We have a very nice 17-inch flat screen CRT monitor designed for the office, and larger sizes up to a 42-inch plasma display that lets you watch your favorite DVD movies and surf the Internet," says Vizcaino.

Flat screen LCD technology offers a number of advantages to the user, including reduced glare and eye strain. "They are definitely easier on the eyes because they don't bounce the light from the ceiling," Vizcaino says. "And since the monitor is flat, the information you're viewing is not distorted. The colors are also very crisp, which is important if you're involved in ecommerce, publishing or design."

Even ViewSonic's traditional cathode ray tube (CRT) monitors are being flattened for better viewing. "We have a 22-inch flat CRT that is very popular among professionals doing web pages," Vizcaino says. In addition, most models have ViewSonic's OptiSynch technology, which allows for both today's analog input and tomorrow's digital signals. ViewSonic's technology also works with Windows graphics cards to allow one computer to drive two side-by-side monitors. One potential application for this two-monitor approach is in large-scale spreadsheets, which can be laid out in a continuous horizontal pattern, greatly reducing the need for the user to change views when entering data or performing calculations.

ViewSonic recently unveiled its LiteBird series of projectors, which are among the lightest and most portable on the market today. Weighing only five pounds each, this family of projectors provides business professionals with reliable micro-portable projectors at affordable prices in the office or on the road.

ViewSonic's rapid growth has been due to its ability to serve all segments of Latin America's business market, from large multinationals to small businesses and individuals. "One of our strengths is understanding the channels in the region," says Vizcaino. "We have more than 7,000 value added resellers (VARs) knocking on doors. The small integrators may only sell a few systems a month, but they include our monitors in the package, making ViewSonic very resistant to economic downturns."

Another reason for ViewSonic's remarkable success in the Latin market is its continuing commitment to quality. "When I started in Latin America, if a monitor turned on and had color that was good enough to buy," Vizcaino says. "There were high-end traditional brands that carried a company's logo and low-end generic monitors that no one else wanted. ViewSonic has really changed how monitors are sold and understood by customers."

Vizcaino says Latin customers are price-sensitive, but clearly want the latest in technology, along with local service and support. "We offer a full line of quality products -- more than 20 monitors ranging from standard 14-inch displays to 42-inch plasma monitors. We have a wide selection and local availability through our channel partners. We also have a regional service and support operation, even in areas where our monitors are sold through local wholesalers." Local service and support is available in all countries where products are sold through local distributor partners.

Currently, ViewSonic's monitors are distributed in 19 countries, from Mexico and Central America through the Southern Cone. ViewSonic's regional headquarters is in Miami, with offices in Argentina, Chile, Peru, Colombia, Costa Rica and Mexico.

Globally, the company employs contract manufacturing and sources all components. "That allows us to invest in R&D and gives us flexibility in our manufacturing. ViewSonic will have shipped over 5 million monitors in 2000," Vizcaino says. "It also allows us to take advantage of the newest technologies."

ViewSonic's leadership position is further supported by its position as No. 1 best-selling independent monitor in the United States since 1997 and continuing in first place through first quarter 2000, according to Stanford Resources. The company is also the leading LCD brand in the United States in first quarter 2000, according to Display Search.

Headquartered in Walnut, Calif., ViewSonic was founded in 1987 and is a privately held corporation with more than $1 billion in worldwide annual sales. "ViewSonic remains committed to providing the right technology solutions for customers, whatever their visual display needs may be," says James Chu, ViewSonic president and CEO. "From our portable LiteBird projectors to the next generation of visual technology, the ViewSonic brand stands for quality, value and reliability."