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Vietnamese Firm Starting Bilingual News Publication.


Little Saigon Little Saigon is a name given to any of several overseas Vietnamese immigrant and descendant communities outside Vietnam, usually in the United States. Saigon is the former name of the capital of the former South Vietnam, where a large number of first-generation Vietnamese  Radio, a fixture in Orange County's Vietnamese community, is backing a new English-Vietnamese newspaper called Viet Tide.

The weekly, tabloid-sized paper launched its first issue on July 20 -- the ninth anniversary of its affiliate, Westminster-based Little Saigon Radio, and the day Vietnam was divided into North and South 47 years ago. Viet Tide is published each Friday.

Hieu Tran Phan, English editor at Viet Tide, said the paper's publisher, Ninh Quang Vu, is chief executive of Little Saigon Radio, which broadcasts in Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, , San Jose San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
 and Houston. The newspaper and radio station have some common investors, and they share several editors. But he said the two businesses are financially independent.

"The two corporations have and will continue to cross-promote each other," Phan said.

Viet Tide, headquartered in a 3,000-square-foot office in Westminster, has about 15 employees and "definite plans to expand in the future," according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Phan. The diverse staff includes a past political prisoner, novelists, a pioneering refugee publisher and Phan, a former reporter and columnist at the Orange County Register.

The newspaper, which will start at 96 pages, is printed at the Register's Anaheim facility. Circulation ranges from 15,000 to 20,000 copies, and it carries a cover price of 50 cents. "We also aim to launch separate editions in other Vietnamese hubs around the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. ," Phan said.

Viet Tide, which offers long-distance subscriptions worldwide, is distributed in Southern California through a variety of channels: strategically located racks, home newspaper delivery personnel, Asian supermarkets and businesses that advertise in the paper. Those that have signed on include Vietnamese businesses and mainstream companies such as Sears, Hollytron, Charles Schwab Charles Schwab can refer to:
  • Charles M. Schwab, founder of Bethlehem Steel.
  • Charles R. Schwab, founder of the brokerage.
  • Charles Schwab Corporation, the brokerage.
, AT&T and Monterey Park College.

Phan said Viet Tide fills a need in the market.

"Vietnamese Americans have never had a full-fledged, truly bilingual newspaper," Phan said. "After 25 years of immigration immigration, entrance of a person (an alien) into a new country for the purpose of establishing permanent residence. Motives for immigration, like those for migration generally, are often economic, although religious or political factors may be very important.  and cultural assimilation, this ethnic community has diversified and matured enough to welcome a new concept like Viet Tide."

Coverage ranges from politics to fashion, cooking to sports.
COPYRIGHT 2001 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Comment:Vietnamese Firm Starting Bilingual News Publication.
Author:BELLANTONIO, JENNIFER
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:1USA
Date:Aug 20, 2001
Words:337
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