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Video On Demand Capability Demonstrated as Part of Enhanced TV Specification; ABC Enhanced TV Group of Walt Disney Internet Group Key Provider of Application and Development Work.


LOUISVILLE, Colo. -- CableLabs'(R) enhanced television (eTV) specification has reached another milestone by the successful demonstration of "triggering" a Video-On-Demand (VOD See video-on-demand.

VoD - video on demand
) stream from a linear broadcast application.

Proven through the work of cable television operators and key partners at an eTV interoperability event held earlier this year at CableLabs(R), the addition of VOD triggering to the national eTV specification means that broadcasters of popular national programming can "embed" a signal in their show that allows viewers to call up an on-demand stream of additional entertainment or advertising content in a standard way supported by the cable operators. The ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
 Enhanced TV Group of the Walt Disney Internet Group The Walt Disney Internet Group (WDIG) oversees several websites owned by The Walt Disney Company and its subsidiaries. [1] The division's Disney Online unit operates disney.  played a critical role in the interoperability event as the provider and developer of the initial application.

The eTV/VOD demonstration will be part of the CableNET(R) technology showcase that is held as part of The 2006 National Show, the annual convention and international exhibition of the National Cable & Telecommunications Association (NCTA NCTA National Cable & Telecommunications Association (fka National Cable Television Association)
NCTA National Cable Television Association (now the National Cable & Telecommunications Association) 
), April 9-11, at The Georgia World Congress Center The Georgia World Congress Center or GWCC is the major convention center in Atlanta. It is the fourth-largest convention center in the United States at 1.4 million ft2 (130,000 m2) and hosts more than a million visitors each year. , in Atlanta.

Other participants in the VOD demonstration, which operates on current-generation digital set-top boxes, include CableLabs, Motorola, SeaChange, Softel-USA, TVWorks (a joint venture of Comcast and Cox), S&T, and UniSoft.

"We have made substantial progress on the eTV specifications and adding video on demand applications is a major milestone," said Don Dulchinos, Senior Vice President, Advanced Platforms and Services, CableLabs. "And of course the VOD capability enables on demand advertising as well."

ETV enables programmer-driven interactivity for the most popular linear broadcasts across all cable systems on existing, deployed digital set-top boxes. It is also supported on new and next-generation digital cable television devices which will be powered by the OpenCable Application Platform This article or section contains information about scheduled or expected .
The content may change as the software release approaches and more information becomes available.
 (OCAP OCAP Ontario Coalition Against Poverty (Canada)
OCAP Open Cable Application Platform (middleware software specification)
OCAP Out of Control Action Plan
(TM)).

The recent interoperability event was the second in a series of such events and included headend equipment from S&T, UniSoft, Softel-USA, Scientific Atlanta, Motorola, and SeaChange. In addition to the ABC Enhanced TV Group of the Walt Disney Internet Group, there were applications from Ensequence, Emuse, Time Warner Cable This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article.  and Zodiac Gaming. TVWorks, Time Warner Cable and Navic Networks provided user agents and Digisoft, OpenTV, and TVWorks participated with some eTV tools.

CableLabs is coordinating the production of the eTV technical specifications. Two of these specifications are already in their third version, with the rest scheduled for initial publication in the second quarter of 2006.

ETV is one element of a next generation cable media platform now being deployed by cable MSOs, which also includes the OCAP common application platform, the OpenCable interface for retail manufacturers, and the DCAS DCAS Department of Citywide Administrative Services (New York City)
DCAS Downloadable Conditional Access System (digital television)
DCAS Defense Contract Administration Services (DLA) 
 downloadable security technology. For more information, visit:

ETV - www.opencable.com/etv

OCAP - www.opencable.com/ocap

OpenCable - www.opencable.com

DCAS - http://www.opencable.com/dcas/

Founded in 1988 by members of the cable television industry, Cable Television Laboratories is a non-profit research and development consortium that is dedicated to pursuing new cable telecommunications technologies and to helping its cable operator members integrate those advancements into their business objectives. Cable operators from around the world are members. CableLabs maintains web sites at www.cablelabs.com; www.packetcable.com; www.cablemodem.com; www.cablenet.org; and www.opencable.com.

CableLabs(R), DOCSIS (Data Over Cable Service Interface Specification) A cable modem standard from the CableLabs research consortium (www.cablelabs.com), which provides equipment certification for interoperability. (R), CableHome(R), PacketCable(TM), OpenCable(TM), OCAP(TM), CableCARD(TM), DCAS(TM), M-Card(TM), Go2Broadband(SM) and CableNET(R) are marks of Cable Television Laboratories, Inc. All other marks are the property of their respective owners.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 9, 2006
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