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Video News Release/Colgate set new all-time records for Company profitability.


NEW YORK--(BUSINESS WIRE)--April 22, 1998--Colgate-Palmolive Company (NYSE NYSE

See: New York Stock Exchange
:CL) set new all-time records for Company profitability in the latest quarter.

Just four months after its introduction, Colgate Total is now the No. 1 toothpaste variant in the country, based on value market share, and is used and recommended by more dentists and hygienists than any other toothpaste. With Total's success, the Company's overall toothpaste market share moved up significantly in the first quarter, consolidating a clear Number 1 market share position in the U.S.

VNR VNR Video News Release
VNR Van Nostrand Reinhold (publishing company)
VNR Video Noise Reduction
VNR Veranstaltungsnummer
VNR VFR Flight Not Recommended
VNR Video News Reel
VNR Very Nice Roll
VNR Variable Navigation Ratio
 CONTAINS COLGATE MANUFACTURING B-ROLL, CONSUMERS, AND DENTISTS CONSULTING PATIENTS.

TAPE AVAILABLE TODAY 4/22/98 IN THESE MARKETS: LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. : WASHINGTON: CHICAGO: NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
: MIAMI Miami, cities, United States
Miami (mīăm`ē, –ə).

1 City (1990 pop. 358,548), seat of Dade co., SE Fla., on Biscayne Bay at the mouth of the Miami River; inc. 1896.
, CALL: Marc Greene

212/614-4000

CONTACT: http://www.cybernewsnow.com

Preview this video on-line and request a FREE tape.

Or call (212) 979-1127

DIRECT:

Marc Greene, Burson Marsteller

212/614-4000
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 22, 1998
Words:142
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