Video Camera for kids set for launch; Vision and Tyco collaboration develops unique new product.EDINBURGH, U.K.--(BUSINESS WIRE)--Jan. 23, 1996--VISION, the Scottish electronic imaging company, has linked up with TYCO TYCO Thank You Captain Obvious , the third largest toy manufacturer in the US, to develop a video camera designed specifically for the children's market. VISION stock is traded on the London Stock Exchange London Stock Exchange London marketplace for securities. It was formed in 1773 by a group of stockbrokers who had been doing business informally in local coffeehouses. ; Tyco Toys Inc. is traded on the New York Stock Exchange New York Stock Exchange (NYSE) World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City. (TTI TTI Texas Transportation Institute TTI Thoracic Trauma Index TTI Transmission Time Interval TTI Travel Time Index TTI Travel Technology Initiative TTI Technology Transfer Initiative TTI Traffic and Traveller Information TTI Technology Transfer Institute ). The Tyco 'VideoCam' has been made possible by VISION's unique image sensing technology. The product is to be launched at the British International Toy and Hobby Fair at Olympia in London (Jan. 27-31), and the American International Toy Fair The American International Toy Fair (the trademarked name uses all capitals for TOY FAIR) is one of a few major toy industry trade shows held around the world. It is held annually in late winter (mid February) in New York City's Toy District (Broadway and 5th Avenue in the mid in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of (Feb. 12-16). It has already received an enthusiastic response from a wide range of prospective customers, US and worldwide. The product is designed to be lightweight, sturdy and simple to operate and is aimed at children aged between 6 and 12 years old. It will provide black and white video pictures, which will be relayed direct into a television via a standard VCR VCR: see videocassette recorder. VCR in full videocassette recorder Electromechanical device that records, stores on a videotape cassette, and plays back on a TV set recorded images and sound. player. VISION CMOS (Complementary Metal Oxide Semiconductor) Pronounced "c-moss." The most widely used integrated circuit design. It is found in almost every electronic product from handheld devices to mainframes. imaging technology has enabled the video camera to be manufactured cost-effectively, and at a price which will be attractive to the consumer. Christopher Campbell, Vice President, Marketing at Tyco says the company is delighted with the VISION partnership. "Tyco VideoCam is a major new development in childrens' toys. In a fast moving market, it is vital to develop viable and affordable products which will capture childrens' imaginations. VISION has played a crucial role in helping us achieve that goal. This will be one of our major launches in 1996 and will be receiving massive marketing and advertising support worldwide." VISION is equally enthusiastic about the prospects for the product. "This is further evidence of VISION's emergence as a world class camera company," comments Managing Director, Peter Denyer. "This has been a very exciting project to be involved in, and is our first major toy announcement." VideoCam will be manufactured and marketed by Tyco - one of the world's largest toy companies, and the people behind such household names as Magna Doodle(R), View-Master(R) and Matchbox(R). Additional Information: 1. VISION is the trading name of VLSI VLSI: see integrated circuit. (1) (Very Large Scale Integration) Between 100,000 and one million transistors on a chip. See SSI, MSI, LSI and ULSI. (2) (VLSI Technology, Inc., Tempe, AZ, www.semiconductors. Vision Limited, previously known as VVL VVL Vincent Voice Library (Michigan State University) VVL Variable Valve Lift (Nissan) VVL Virtual Volume Label . The company has offices in Edinburgh, Scotland and Saratoga, Calif. VISION has developed and exploited advanced electronic vision technology which is being applied to a wide range of commercial applications. The key feature of VISION's technology is the combination of both image sensing and image processing on the same microchip. The major advantages are the reduction in cost, size and power requirements. An important aspect of the business is the design of application specific image sensors and image processing modules to individual customer specifications. Current development work includes projects for major international companies in various industries, including security and multimedia. VISION's first color camera, the parallel port camera, was launched at the Consumer Electronics show in Las Vegas in early January to an enthusiastic response. 2. TYCO TOYS, Inc., the third largest U.S. toy manufacturer, markets a broad range of products worldwide, including a wide variety of Sesame Street(R) preschool toys, Tyco(R) radio control vehicles, View-Master(R) 3-D viewers, Magna Doodle(R) drawing toys and Matchbox(R) diecast vehicles and playsets. CONTACT: VISION Don Lake, General Manager, North America 408/374-5323 or EMail: dl@vvl.co.uk or Joan Montgomerie, Marketing Communications Manager +44 (0) 131 539-7111 or EMail: joan@vvl.co.uk or Tyco Toys Inc. Bruce Maguire, 609/840-1384 or 609/273-2885 |
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