Victoria's Secret Selects Interactive Video Technologies to Seamlessly Incorporate Video at VictoriasSecret.com.Business & Technology Editors NEW YORK--(BUSINESS WIRE)--Feb. 6, 2001 Victoria's Secret For the Sonata Arctica single, see Victoria's Secret (song) Victoria's Secret is an American retailer of high quality lingerie and beauty products.[2] Model Heidi Klum Heidi Klum (IPA /klʊm/) (born June 1, 1973[1]) is a German supermodel, actress, TV presenter, fashion designer, television producer and singer from Bergisch Gladbach, North Rhine-Westphalia, Germany. Serves as Virtual Video Host to Promote New Swimsuit Section Interactive Video Technologies (IVT IVT intravenous transfusion. ) (www.ivtweb.com), the leading interactive media technology provider, and Victoria's Secret today announce the launch of Top Trends for Swim 2001. Using VirtualGuide(TM), an application generated using IVT's Internet Video Operating Platform(TM) (IVOP IVOP Intra Video Object Planes ), VictoriasSecret.com now provides its customers with a dynamic way to view the new swimsuit fashions for the summer season at http://www.victoriassecret.com/html/swim/. Top Trends for Swim 2001 features supermodel Heidi Klum as the virtual video host, as she walks onto the site and guides users through the new season's trends while modeling Victoria's Secret's latest offerings. By extending the customer experience beyond the static pages of a catalog, IVT's VirtualGuide technology has enabled Victoria's Secret to bring its Web site to life. "Victoria's Secret's customers expect a high quality experience whether shopping in our stores or on our Web site," said Ken Weil, Victoria's Secret Vice President of New Media. "IVT's VirtualGuide application gave us the ability to present our fashions in a way that uniquely combines glamour and style with the latest technology. We chose IVT because it is the only technology provider with a platform enabling us to quickly create and deploy such a dynamic sales-enabling application." According to Mark Lieberman, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of IVT, "We are pleased to have Victoria's Secret use our technology to increase customer sales and loyalty by creating a more dynamic online experience." Mr. Lieberman continued, "With VirtualGuide, IVT has given VictoriasSecret.com the right technology to effectively deliver its messages through an engaging human host - something currently missing with online shopping sites." VirtualGuide is just one of the many applications available using IVT's IVOP, a Web-based infrastructure platform that creates, manages, deploys and monitors interactive video applications. IVOP provides companies with a single source to rapidly create, launch, manage and monitor Web-based business applications for both narrowband and broadband deployment. IVT's business applications are designed to easily and rapidly integrate into clients' current Web offerings. IVT will continue to provide support to VictoriasSecret.com throughout the length of the campaign. The technology seamlessly integrates Microsoft's Windows Media Player Digital jukebox software for Windows from Microsoft that plays a variety of audio, video and streaming formats including MP3, WMA, CD audio and MIDI. Starting with Version 6.2 in 1999, the Windows Media Rights Manager was added for securing copyrighted content. , and RealNetwork's RealPlayer, working with both Internet Explorer and Netscape. (a) VirtualGuide(TM) and Internet Video Operating Platform(TM) are trademarks of Interactive Video Technologies. About IVT IVT is the industry leader in interactive rich media technology. IVT's technology helps businesses create Web sites that "cut through the clutter" by integrating streaming video with interactive content and e-commerce. IVT's technology breathes life into dormant Web sites by creating online destinations that are distinctive, different and fun - faster, more affordably, and more effectively than anyone else. IVT's solutions are already in use by some of the world's leading companies, including HBO Hyperbaric oxygen therapy (HBO) A form of oxygen therapy in which the patient breathes oxygen in a pressurized chamber. Mentioned in: Ozone Therapy , Citibank International, Showtime, E! Online, Home Shopping Network “HSN” redirects here. For other uses, see HSN (disambiguation). The Home Shopping Network (HSN) is a mostly 24-hour shopping network that is seen on cable, satellite, and some terrestrial channels in the United States. , and Toyota. Shareholders in IVT include: Intel Capital; Vulcan Ventures Inc.; Allen & Company; J & W Seligman; Tudor Private Equity; Trident Capital; Millennium Technology Ventures; Ramsey Beirne; Storie Partners; and Warburg Pincus. IVT is based in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , with a video research & development center in Los Angeles. About Victoria's Secret Victoria's Secret, a business of Intimate Brands, Inc. (NYSE NYSE See: New York Stock Exchange :IBI See Information Builders. ), is the leading specialty retailer of intimate apparel and beauty products through its stores, catalogue and VictoriasSecret.com. |
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