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Viasat Launches Sweden's First Digital TV Newspaper.


Business Editors

STOCKHOLM, Sweden--(BUSINESS WIRE)--Aug. 8, 2001

Modern Times Group MTG MTG Meeting
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 AB (Nasdaq: MTGNY) (OMX OMX Office Max (stock symbol) :MTGA MTGA Minnesota Turkey Growers Association
MTGA Motion Tga
.) (OMX:MTGB MTGB Medium to Good Beans .), the international media group, today announced that Sweden's most read daily morning newspaper, Metro, is now available on Viasat's digital television platform. Viasat's 486,000 digital subscribers in the Nordic region are able to access 'Metro Digital' and the entire content of the Metro newspaper on their TV sets using their remote controls.

"Metro's easily readable news summaries covering all the most latest events and hottest issues is an ideal type of content for our digital TV subscribers," commented Hans-Holger Albrecht, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of MTG.

"Viasat has the largest number or digital TV subscribers, nearly half a million, in the Nordic region and we have over a million readers in Sweden - it is an ideal combination for the consumer and the advertiser. Digital TV will provide Metro with yet another cost-effective way of reach readers," said Pelle Tornberg, President and CEO of Metro International S.A.

The launch of Metro Digital allows readers to quickly and easily navigate the news flow with a remote control. National and international news is combined with local material from the printed newspapers in Stockholm, Gothenburg, and Malmo. It includes sports, entertainment, radio and TV listings, editorial columns, special feature reports, employment and finance sections, as well as food, health and travel guides.

Since its launch last fall, Viasat's digital TV platform has developed quickly and is today the leading digital TV platform in the Nordic countries with 486,000 households subscribing. Viasat's digital platform broadcasts 17 radio stations and 28 TV channels, as well as an electronic TV guide, comprehensive weather reports, games, and many more services.

Modern Times Group MTG AB has seven business areas: Viasat Broadcasting (free-to-air and pay TV channels in nine countries), Radio (seven networks in five countries), New Media (the Everyday interactive TV portal, Internet portal, Mobile portal, and teletext services), Publishing (financial news and information services See Information Systems. ), Modern Interactive (home shopping, e-commerce, and logistics), SDI (1) (Serial Digital Interface) A physical interface widely used for transmitting digital video in various formats. For electrical transmission, it uses a high grade of coaxial cable and a single BNC connector with Teflon insulation.  Media (subtitling and dubbing services), and Modern Studios (content production and library).

Modern Times Group MTG AB's class A and B shares are listed on the Stockholmsborsen O-list (symbols: MTGA and MTGB) and on the Nasdaq National Market in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 (symbol: MTGNY).
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 8, 2001
Words:380
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