Viant Partners with BlueTape to Create sputnik7.com First in a New Generation of Internet Music Web Sites.NEW YORK--(BUSINESS WIRE)--Feb. 2, 1999--Viant Corporation, leader among the new wave of Internet consulting firms, today announced a strategic partnership with BlueTape, an interactive music entertainment company that is developing "sputnik Sputnik: see satellite, artificial; space exploration. Sputnik Any of a series of Earth-orbiting spacecraft whose launching by the Soviet Union inaugurated the space age. 7.com," the first 24/7, real-time, online music and video experience on the Internet. The site, currently in beta, is planned to officially launch during 1Q99. BlueTape and Viant created both the business capability and the sputnik7.com Web site in a unique "incubator" environment. This allowed BlueTape to take maximum advantage of Viant's integrated business strategy consulting, technical capabilities and creative design expertise. As part of the business incubation, BlueTape physically moved into Viant's New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of offices in March 1998 to establish a combined culture of music, entertainment and the Web. The result is an Internet experience that will captivate and engage visitors as no previous Web site has done. "BlueTape's radically new approach to Internet-based entertainment blended with Viant's expertise in building digital businesses will set new standards for both music on the Web and digital entertainment," noted Viant CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Bob Gett. Morris Wheeler, the CEO of BlueTape agreed. "The Internet opens up a whole new world of music entertainment opportunities, and Viant offers a cohesive approach to tap into them," said Wheeler. "We chose Viant as our partner because of their proven success in creating digital businesses that take full advantage of digital business models, creative possibilities, and innovative technologies." The BlueTape/Viant team built the sputnik7.com business by continually refining business ideas, pushing the envelope on technological capabilities and filling key operational roles. Since the team was combined, it was easy to promote efficiency, accelerate cycle times and continually innovate the Web site. When launched, sputnik7.com will feature a wide and eclectic new music mix that includes hip-hop, electronica, rock/alternative, and urban artists from independent as well as major record labels. In addition, Blue Tape will actively seek music from unsigned artists. sputnik7.com utilizes a robust, flexible architecture and makes extensive use of Macromedia Shockwave Flash Shockwave Flash - Flash and Real Networks technologies to provide the highest quality music experience on the Internet "Our goal has always been to build a profitable music and entertainment business on the web," claimed Wheeler. "What impressed me most was that Viant was able to move from business plan to business reality with insight and efficiency. Viant more than delivered on our expectations." About sputnik7.com sputnik7.com is the first Web experience developed by BlueTape, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , an interactive entertainment company. BlueTape was founded by Les Garland, Morris Wheeler, and Tom Grueskin. The mission of sputnik7.com is to be the ultimate venue for experiencing music and videos. BlueTape's strategic partners include Chris Blackwell Chris Blackwell (born June 22, 1937) is the founder of Island Records. Born in London to an Irish father and a Costa Rican-born Sephardic Jewish mother, Blackwell spent his childhood in Jamaica. He was sent to England to continue his education. and Viant, a leading Internet consulting firm. sputnik7.com was founded in 1998 and is headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . Unsigned artists interested in submitting their music should contact BlueTape at unsigned@sputnik7.com. Internet users interested in participating in the beta test A test of new or revised hardware or software that is performed by users at their facilities under normal operating conditions. Beta testing follows alpha testing. Vendors of packaged software often offer their customers the opportunity of beta testing new releases or versions, and the should go to the Web site, www.sputnik7.com. About Viant Viant Corporation is an Internet consulting firm that helps clients plan and build digital businesses. By delivering fresh insights, a passion for innovation, and successful execution, Viant is a trusted partner to companies including American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. , Radio Shack See RadioShack. , J.P. Morgan, Kinko's, Ralph Lauren, and Compaq Computers. Viant is headquartered in Boston, with offices in San Francisco, New York, Dallas and Los Angeles, and is a member of Red Herring Red Herring A preliminary registration statement that must be filed with the SEC describing a new issue of stock (IPO) and the prospects of the issuing company. Notes: Magazine's exclusive "Herring 100." Viant is a trademark of Viant Corporation. All other company names and products are trademarks or registered trademarks of their respective companies. EDITORS' NOTE: This press release and other announcements, as well additional information about Viant, are available through the web sites of both Viant (www.viant.com) and Lois Paul & Partners (www.loispaul.com). |
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