Viant Comments On Third Quarter Outlook.

Business Editors

BOSTON--(BUSINESS WIRE)--Aug. 31, 2000

Viant Corporation (Nasdaq: VIAN), a leading builder of digital businesses, today commented on their outlook for the third quarter of 2000 ending September 29, 2000.

The Company expects that its revenue for the third quarter will be approximately 12% to 15% below the $38.5 million revenue figure reported for the second quarter of 2000. In the third quarter of 1999, the Company reported revenue of $18.8 million. On a per share basis, the Company expects to report a loss for the third quarter of 2000. In the year-ago period, the Company reported net income of $0.03 per share.

"We are disappointed with our expected financial performance for the third quarter, which reflects the combination of a number of factors," said Bob Gett, President and Chief Executive Officer. "The expected revenue shortfall is primarily attributable to the changing market environment from the dot com driven demand of past quarters to a strong, but more deliberate decision-making process, especially for Global 2000 companies. With the perceived threat from dot com companies reduced, many Global 2000 companies have slowed down their e-business initiatives and have taken the opportunity to step back and revisit their strategies. While we have been pleased to see continued strong demand for our premium services, we have recently begun to see a lengthening of the sales cycle for Global 2000 companies. In addition, many of our existing dot com clients were unable to gain the additional funding they had expected to convert to follow-on projects that we were forecasting."

"In addition, the shifting market environment has created a need for an increased emphasis on our sales and marketing function. While we recognized this need and began a ramp up of our sales and marketing teams several months ago, the shift has occurred faster than expected. As a result, we have not had sufficient capacity to capitalize on new client opportunities."

"We are beginning to respond to the changes in the demand environment," Mr. Gett continued. "We are placing a greater emphasis on our business development capabilities. In addition, we are expanding our offering to clients which is designed to allow us to support them post-launch and to provide us with additional revenue opportunities. We recently announced Digital Growth Services, which is intended to position us to help our clients meet the challenges of managing their site, improving their customer experience, managing day-to-day operations and planning strategic changes. With these service offerings, we believe that we can bring to bear a complete solution through our own expertise and that of our partners."

Mr. Gett concluded, "Based upon our assumptions regarding current trends, we are cautiously optimistic that sequential revenue growth will resume for the fourth quarter of this year."

Results for the third quarter are expected to be released during the week of October 23, 2000.

About Viant Corporation

Viant builds digital businesses for the world's leading corporations. As an integrated strategy and solutions partner, Viant has pioneered powerful approaches for successfully incubating and launching e-commerce enterprises.

In addition to being named one of the Top 100 Information Technology companies in the world by Business Week's annual "Info Tech 100" report, a recent Forbes ASAP survey named Viant one of the Top 20 Best-Managed, fastest growing tech companies in the world. In a recent independent client satisfaction survey 100 percent of clients surveyed said that Viant made a significant contribution in helping them achieve their digital business goals.

With an emphasis on building a dynamic culture that attracts and excites the preeminent talent in the industry, Viant has grown organically with offices located in Atlanta, Boston, Chicago, Dallas, Houston, London, Los Angeles, Munich, New York, San Francisco and the Silicon Valley. More information about Viant can be found at www.viant.com. Viant is a trademark of Viant Corporation. All other company names and products are trademarks or registered trademarks of their respective companies.

Conference Call

Viant will host a conference call today, Thursday, at 5:15 p.m. (Eastern). The call will be broadcast live via the Internet at Viant's web site:

http://www.corporate- ir.net/ireye/ir_site.zhtml?ticker=VIAN&script=2100&layout=-6

Please go to the web site at least fifteen minutes prior to the call to register, download and install any necessary audio software. If you have any questions or problems accessing the call, please contact Michael Polyviou at Morgen-Walke, 212-850-5748.

This press release contains forward-looking statements concerning Viant's anticipated Third Quarter 2000 results and the company's expectations about the future growth of its revenues. These forward- looking statements involve risks and uncertainties, which could cause actual results to differ materially. In particular, the statements about anticipated Third Quarter results depend on a number of assumptions and uncertainties including the continuing demand for Viant's services, our ability to provide services to current and new clients, our ability to sufficiently staff our sales and marketing teams, and our financial review of results, including any necessary adjustments, as part of the end-of-quarter process. In addition to those risks, the statements concerning Viant's future growth are subject to further risks, including Viant's ability to recruit and retain qualified personnel, our ability to obtain additional projects with existing or new clients, growth in overall demand for the Company's services, and technological advances and competitive factors in the markets in which the Company competes. These risks and uncertainties, in addition to others, are described in further detail in the Company's most recent quarterly report on Form 10Q filed with the Securities and Exchange Commission on August 4, 2000