Viacom exits.Viacom Inc. has walked away from a proposed joint venture among the media conglomerates to mount a competitive response to YouTube, the viral video A video that spreads quickly via the Internet. It is often a short clip on a video sharing site such as YouTube that people reference in blogs, e-mails and instant messages. See viral marketing. site owned by Google Inc. The departure of Viacom, home to the young-skewing brands of MTV Networks MTV Networks is a division of media conglomerate Viacom that oversees the operation of many TV network and Internet brands, including the first MTV channel. The company was established in 1984 after Warner Communications and American Express decided to divest the basic cable , could mean that the collaborative effort by NBC Universal NBC Universal is a media and entertainment company formed in May 2004 by the combination of General Electric's NBC with Vivendi Universal Entertainment (part of the French Media Group, Vivendi SA). GE owns 80% of NBC Universal with the remaining 20% owned by Vivendi SA. Inc., CBS (Cell Broadcast Service) See cell broadcast. Corp. and News Corp. to launch a viral video alternative is dead. The Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966) Disney, Walter Elias Disney Co. reportedly pulled out of discussions several weeks ago. Viacom declined comment. The informal talks between the media giants are said to have centered on creating an Internet mix of user-generated video and material from the broadcast and cable networks in their collective grasp. In addition to creating a rival, the theory went, it could force Google to better police YouTube for copyright-infringing material from those networks or fork over money to clear the content. Complicating such a launch, however, is the fierce competition among the media companies and the fact that several have deals in place either with Google or YouTube, such as the short-form content deal between CBS and YouTube. |
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