Veteran marketing executive Doug Ballou has founded Whitworth X Ballou, a Kansas City-based organization and business development firm that assists clients improve their marketing effectiveness and organizational performance.Veteran marketing executive Doug DOUG Dumb Old Utility Guy Ballou has founded WHITWORTH X BALLOU, a Kansas City-based organization and business development firm that assists clients improve their marketing effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). and organizational performance Organizational performance comprises the actual output or results of an organization as measured against its intended outputs (or goals and objectives). Specialists in many fields are concerned with organizational performance including strategic planners, operations, . It offers a comprehensive menu of services to plan, implement and integrate the components of a sales, marketing, and internal performance playbook. Charter clients of the new firm include MachineryLink, Inc., Kansas City Kansas City, two adjacent cities of the same name, one (1990 pop. 149,767), seat of Wyandotte co., NE Kansas (inc. 1859), the other (1990 pop. 435,146), Clay, Jackson, and Platte counties, NW Mo. (inc. 1850). , MO; Ingenuity!, Wichita, KS; Finity Technologies, Lenexa, K; and Marketlink, DesMoines, IA. For more information, contact Ballou at: 816/741-7394; e-mail: whitworth.ballou@yahoo.com. |
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