Veteran Data Services Technologist Daniel O'Reilly Named Chief Analytics Officer at Compete, Inc.

Business Editors

BOSTON--(BUSINESS WIRE)--Feb. 11, 2003

Compete, Inc. today announced that veteran data services technologist Daniel F. X. O'Reilly has joined its management team as Vice President and Chief Analytics Officer. In his new role, O'Reilly will be responsible for advancing the company's robust, proprietary data architecture for delivering predictive analytic services. He will report to Chairman, President and CEO Donald L. McLagan.

"Dan brings us a breadth and depth of technical vision in data architectures and services unmatched by anyone I know," said McLagan. "I am extremely pleased to have the opportunity to work with him once again. In his new role as Compete's data czar, he will enhance and extend the company's leadership in the area of predictive analytic services."

"The opportunity to harness 10 terabytes of data describing the online behavior of more than 10 million consumers will be the greatest challenge of my career," said O'Reilly. "I have always been fascinated by large-scale computing and the opportunity to use mathematical and statistical models to predict the future. At Compete, we have the opportunity to push the envelope far beyond what has been achieved in the past."

O'Reilly is a technologist and innovator who has been developing cutting edge information architectures and data services for more than 25 years. From 2000 to 2002, he was the Chief Technology Officer and Managing Director of AlphaSimplex Group, LLC (ASG). As one of the founders of ASG, he was primarily responsible for establishing the database, hardware and software infrastructure for the company.

Prior to ASG, from 1988 to 1999 he was the Chief Technology Officer and Vice President of Development of NewsEdge Corporation, where he was responsible for the design and implementation of NewsEDGE/PC, NewsEDGE/LAN and NewsEDGE/Web, managing the company's group of 45 programmers, quality engineers and documentation specialists. The NewsEDGE products are relied upon by investors and traders in financial markets as well as individuals responsible for monitoring real-time news wires in large corporations. As Chief Technology Officer, he also was responsible for the overall technology direction of the firm, investigating new technologies and evaluating technology partners.

From 1979 to 1988, O'Reilly was at Data Resources, Inc./McGraw-Hill, first as manager of the Mathematical and Statistical Applications Group and later as Vice President and General Manager of DRI's Information Systems Development Group (ISDG). The Mathematical and Statistical Applications Group was responsible for the development of econometric software and a wide range of statistical consulting, including the creation of macroeconomic models for the U.S. economy, product line forecasting models, and a variety of forecasting products for the financial services industry. ISDG included a Database Systems Group (responsible for DRI's proprietary database systems software), a Microcomputer Systems Group, an Educational Software Consulting Group (which developed software for the Harvard Business School), as well as the Mathematical and Statistical Applications Group. In 1987, ISDG became part of the Securities and Economic Information Services group of Standard & Poor's, providing software development resources for both DRI and the Standard and Poor's unit of McGraw-Hill.

Prior to joining DRI, O'Reilly taught mathematics, statistics and computer science at Boston College, Simmons College and Marquette University. He holds a B.S. in physics and mathematics from Boston College and a Ph.D. in mathematics from Stanford University.

About Compete, Inc.

Compete, Inc. is pioneering the analysis of consumer behavior online to predict consumer purchasing - both offline and online. As a Predictive Analytics services firm, Compete mines unique, actionable insights from 10 terabytes of data describing online behavior. Based on weekly monitoring of 10 million consumers, the industry's largest commercial source of consumer behavior data, Compete delivers its analyses with the speed and frequency required to impact ongoing business tactics and to measure performance against competitors continuously. Typical applications of Compete's services include customer acquisition and conversion, cross-shopping analysis, customer retention improvement, pricing and promotion optimization, demand forecasting, competitive market share monitoring, service cost reduction and marketing ROI management. Compete serves major consumer companies in industries such as automotive, consumer banking and consumer finance and wireless. Venture-backed by leading investors, including Charles River Ventures, St. Paul Venture Capital, North Hill Ventures and idealab!, the company is on the Web at www.compete.com.

Note to Editors: Photo available upon request.