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Browse Verzone, Ronald D.

1-29 out of 29 article(s)
Title Type Date Words
Reassuring clients that all is not lost: the market's painful past lingers as leery consumers focus on the future. Sep 1, 2009 536
The strong suit offering security: when you think about it, life insurance people and products have always been under a cloud, a rather dark cloud. May 1, 2009 531
Memo to producers: heritage is strong: you should be telling clients and prospects about the stellar track record of life insurance. Feb 1, 2009 516
The simple truth: what happened to selling life insurance? Sep 1, 2008 544
Between a rock and a hard place: agents may find themselves in the difficult position of having to prove they did the best thing for their clients. Apr 1, 2008 540
Shake it up: how a snow-globe approach could help the life insurance industry. Feb 1, 2008 538
Shake it up how a snow-globe approach could help the life insurance industry. Jan 1, 2008 538
Something's wrong with life insurance: life insurance gimmicks--such as zero-premium products--could harm the industry's reputation. Aug 1, 2007 570
The strange sacrifices: the insurance industry is too willing to sacrifice good advice to offer the lowest-price products--which might not always be the best products for clients' needs. Apr 1, 2007 513
Facing the new competition: life insurers need to focus more on improving the speed of underwriting. Nov 1, 2006 757
Changing channels: agents are likely to join independent marketing organizations, which offer greater commissions, but less service. How will insurers respond to demands for service? Column Jun 1, 2006 689
Get back to basics: at a time when sales of life insurance products should be soaring, the industry needs to take a good look at what consumers really want. Jan 1, 2006 771
No Wiggle Room: with reinsurers' increased scrutiny on claims, underwriters are sticking to their guidelines--and agents feel the pressure. Aug 1, 2005 692
It's all about trust: as consumers continue to clamor for transparency, life insurers and agents must do a better job communicating with policyholders about what they are buying. Mar 1, 2005 810
Elephant in the living room: you can't sell life insurance without talking about death, but many boomers--and agents--seem to think death is optional and would rather talk about mutual funds. Oct 1, 2004 788
Undercover agents: life insurance companies have finally heard the consumer and are bringing understandable, less costly and appealing products to market. Jun 1, 2004 730
Let the seller beware: in the wake of mutual fund scandals, life insurers and agents need to be prepared for regulators and investigators knocking at their doors. Feb 1, 2004 803
Remember the customer? Customers no longer want to wait to make a purchase. The life insurance industry must move faster to give customers what they want, or risk losing business. Oct 1, 2003 773
Enemy mine: don't blame regulators; the misuse of sales gimmicks is the life industry's enemy. (Selling Insight: Life/Health). Jun 1, 2003 841
Suit yourself: interest in life insurance is reviving, but insurers need to educate consumers so they can determine suitability of products for themselves. (Selling Insight: Life/Health). Feb 1, 2003 746
Two sales to make one: agents need to put as much time and effort into preparing a case for the carrier as they do for the client. (Life/Health: Selling Insight). Brief Article Oct 1, 2002 766
Rude awakening: insurance agents need to recognize the advantages and responsibilities of their independence and communicate them better to the public. (Selling Insight: Life/Health). Brief Article Jul 1, 2002 761
Keep it simple: laws and documents intended to help or protect insurance policyholders sometimes backfire. (Life/Health). Brief Article Jun 1, 2002 792
Where to go from here: Consumers have shown they may have more faith in insurance products than the industry thought possible. Now insurers must decide how to keep that faith. (Selling Insight Life/Health). Brief Article Feb 1, 2002 716
It's All About Need. Brief Article Oct 1, 2001 759
The Need for Speed. Brief Article Jun 1, 2001 767
Strength in Numbers. Brief Article Feb 1, 2001 776
Designing Products That Sell. Brief Article Sep 1, 2000 733
Agents and E-Commerce Can Coexist. May 1, 2000 780

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