Vertis Delivers Enhanced Premedia Services On-Site for the Los Angeles Daily News.Business Editors SAN DIEGO--(BUSINESS WIRE)--July 21, 2003 Vertis, a leading provider of technology-based marketing and advertising solutions, today announced a three-year contract with The Los Angeles Daily News The Daily News of Los Angeles, also known as the Los Angeles Daily News, is the second largest circulating daily newspaper of Los Angeles, California. It is published by the Los Angeles Newspaper Group, which owns eight other Southern California newspapers to provide image management services on-site, as well as enhanced digital premedia support. Through this agreement, Vertis will support The Los Angeles Daily News by providing premedia services for run of paper (ROP (1) (Raster Operation) An instruction that manipulates the bits of a bitmapped image in some manner. (2) (RISC Operation) An instruction in a RISC processor. ) and classified advertising in the automotive category -- including digital workflow In print publishing, using the computer to lay out text and illustrations prior to creating film negatives for every page or going directly to plate. Prior to digital workflow, the typesetting and pre-press stages were far more time consuming and labor-intensive. solutions, page building, art production, digital proofing Preparing a sample of printed output on a computer printer before the job is printed on a commercial press. Contrast with Matchprint and soft proofing. , and on-site creation of spec ads. "Placing Vertis employees on-site at The Daily News facility allows us to be more responsive," said Herb Moloney, chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. for Vertis. "Our Total Digital Workflow(TM) solutions will expedite communications, digital proofing and online approval between Vertis and The Daily News locations in Woodland Hills and Valencia, California, making ad production faster and more efficient." The contract represents an extension to Vertis' more than 12-year relationship of advertising outsourcing for the paper. Vertis' deliberate production process and proprietary tracking system were introduced to The Daily News and consistently provide 99.6% on-time proof delivery and 99.5% in-paper accuracy for the automotive advertising category. In addition, real-time performance tracking and training for production personnel ensures the highest quality control on an ongoing basis. Vertis' digital assets on TheSpecDept.com(R) provide millions of creative images and template ads for the paper's sales representatives and automotive customers. "The Daily News customers demand speed and accuracy," said Paul Ingegneri, advertising director for The Los Angeles Daily News. "With Vertis handling our automotive advertising, we are able to provide our customers with a technological edge in the marketplace because of faster turnaround and enhanced creativity." About The Los Angeles Daily News The Los Angeles Daily News is part of MediaNews Group Not to be confused with Media General, an unrelated newspaper and TV group. MediaNews Group, based in Denver, Colorado, is one of the largest newspaper companies in the United States. Inc., the nation's seventh largest newspaper company, with headquarters in Denver. MediaNews Group and its affiliated companies Affiliated Companies A situation that occurs when one company owns a minority interest (less than 50%) in another company. Also refers to companies that are related to each other in some way. Notes: An affiliated company is sometimes referred to as a subsidiary. publish 50 daily newspapers and 121 non-daily publications in 12 states with daily and Sunday circulation of approximately 2.1 million and 2.4 million respectively. In addition, MediaNews Group owns a CBS (Cell Broadcast Service) See cell broadcast. affiliate in Anchorage, Alaska and four radio stations in Texas This is a list of AM and FM radio stations in Texas.[1] Austin Radio stations in and around Austin, including San Marcos, Round Rock, Rockdale and Lampasas. AM stations in Austin Station Frequency Nickname(s) Format(s) Power Day / Night Owner Website . MediaNews Group maintains 74 Web sites for its daily newspapers and an umbrella site, newschoice.com. For more information, visit www.medianewsgroup.com. About Vertis Vertis is a global powerhouse for integrated marketing and advertising solutions that seamlessly combine advertising, direct marketing, media, imaging and progressive technology. With headquarters in Baltimore, Md., with production and sales offices throughout the U.S. and United Kingdom, Vertis serves local, regional, national and international companies across diverse industries. Vertis' products and services include: consumer and media research, media planning and placement, creative services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
To learn more about Vertis, visit www.vertisinc.com. This press release may contain forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. The words "believes, "anticipates, "expects, "estimates, "plans," "intends" and similar expressions are intended to identify forward-looking statements. All forward-looking statements are subject to a number of risks and uncertainties that could cause actual results to differ materially from projected results. Factors that may cause these differences include fluctuations in the cost of raw materials we use, changes in the advertising, marketing and information services See Information Systems. markets, the financial condition of our customers, actions by our competitors, changes in the legal or regulatory environment, general economic and business conditions in the U.S. and other countries, and changes in interest and foreign currency exchange rates. Consequently, you should consider any such forward-looking statements only as our current plans, estimates and beliefs. Even if those plans, estimates or beliefs change because of future events or circumstances, we decline any obligation to publicly update or revise any such forward-looking statements. --30--AC/
CONTACT: Vertis, San Diego
Grace Platon, 800-365-8967
or
Formula
Donovan Roche, Carla Marshall
619-234-0345
KEYWORD: CALIFORNIA
INDUSTRY KEYWORD: PUBLISHING ADVERTISING/MARKETING
SOURCE: Vertis
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