Vertis' Rochester Facility Achieves ISO 9001:2000 Quality Management Certification.

Business Editors

BALTIMORE--(BUSINESS WIRE)--Feb. 3, 2004

Vertis, the premier provider of targeted advertising, media, and marketing services, has recently certified its quality management standard to International Organization of Standardization (ISO) 9001:2000 at its media and marketing services facility in Rochester, NY.

To achieve the ISO 9001:2000 standard, Vertis enhanced its existing high quality management system by implementing processes that further address the needs of clients as well as provide a framework for analyzing any errors to improve operations. An audit encompassing every department at the facility -- from purchasing to customer service -- was then conducted by the Systems & Services Certification (SSC) Division of SGS US Testing Company Inc., a global leader in verification, testing, and certification services. In addition, Vertis will undergo an audit every six months to ensure that standards are maintained.

"In early 2003 we made the decision to seek ISO 9001:2000 registration by the end of the year," said Herb Moloney, chief operating officer of Vertis. "Achieving that goal was important to us as it demonstrates our commitment to quality to our clients and our employees. The successful outcome is a tribute to the hard work, dedication and team effort of everyone on the Rochester staff."

Vertis' Rochester facility joins the ranks of five other Vertis facilities that were recently upgraded to ISO 9001:2000: Monroe Township, NJ; North Brunswick, NJ; Chalfont, Pa; Bristol, Pa; and Craig Coatings in Newark, NJ. In addition, Vertis Europe mailing houses in Swindon, Croydon, and Leicester, UK, were awarded the Quality Standard Mailing Production accreditation in 2003.

For more information about Vertis' ISO 9001:2000 certification, please contact Donovan Roche or Michelle Metter at 619-234-0345.

About ISO

The International Organization for Standardization (ISO) is a worldwide federation of national standards bodies from more than 140 countries, one from each country.

ISO is a non-governmental organization established in 1947. The mission of ISO is to promote the development of standardization and related activities in the world with a view to facilitating the international exchange of goods and services, and to developing cooperation in the spheres of intellectual, scientific, technological and economic activity.

About Vertis

Vertis is the premier provider of targeted advertising, media, and marketing services that drive consumers to marketers more effectively. Its comprehensive products and services range from consumer research, audience targeting, creative services, and workflow management to targeted advertising inserts, direct mail, interactive marketing, packaging solutions, and digital one-to-one marketing and fulfillment. Headquartered in Baltimore, Md., with facilities throughout the U.S. and the U.K., Vertis combines best-in-class technology, creative resources and innovative production to serve the targeted marketing needs of companies worldwide.

To learn more about Vertis, visit www.vertisinc.com.

This press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The words "believes, "anticipates, "expects, "estimates, "plans, "intends," and similar expressions are intended to identify forward-looking statements. All forward-looking statements are subject to a number of risks and uncertainties that could cause actual results to differ materially from projected results. Factors that may cause these differences include fluctuations in the cost of raw materials we use, changes in the advertising, marketing and information services markets, the financial condition of our customers, actions by our competitors, changes in the legal or regulatory environment, general economic and business conditions in the U.S. and other countries, and changes in interest and foreign currency exchange rates.

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