Verticals onDemand Integrates Alliance Consulting's Customer Master with Innovative Pharma SaaS CRM Application.New solution to be demonstrated at CBI's Pharmaceutical Sales and Marketing Summit on October 24 PLEASANTON, Calif. & PHILADELPHIA -- Verticals onDemand satisfied an important pharmaceutical sales rep need today by integrating best-in-class customer master functionality from Alliance Consulting into its flagship VBioPharma[TM] Customer Relationship Management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) application. Also SaaS-based, Alliance's Master Data Exchange (MDX (MultiDimensional EXpressions) A multidimensional query language. MDX uses syntax similar to SQL, but whereas SQL is used to query relational tables, MDX is used to query multidimensional cubes (OLAP databases). See SQL and OLAP. ) customer master solution cleans and de-dupes physician and account records from all sources then delivers a single customer identity to the user through the VBioPharma interface. The integrated solution will be demonstrated at CBI's Pharmaceutical Direct to Physician Sales and Marketing Summit October 24-25th in Philadelphia, PA. (http://www.cbinet.com/show_conference.cfm?confCode=PC07061) Integration of customer master functionality is a response to mounting pressure on individual pharmaceutical sales reps to manage more and more physician and account-based customers in an increasingly regulated environment. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Alliance, pharmaceutical sales reps struggle to efficiently track physician and account contact information as well as the hundreds of thousands of physician records from various syndicated data providers. "It's really difficult for reps to know who they are calling upon," said John Wollman, executive vice president & chief technology officer at Alliance. "Doctors often work out of two or more offices. They move around quite frequently. And, multiple data feeds inundate in·un·date tr.v. in·un·dat·ed, in·un·dat·ing, in·un·dates 1. To cover with water, especially floodwaters. 2. reps with duplicate information." Verticals onDemand expects the new feature to enhance the efficiency and performance of its VBioPharma customers. "Alliance's MDX Solution is a best-of-breed customer master application designed by experts in data warehousing See data warehouse. data warehousing - data warehouse and data processes," said Matt Wallach, vice president of sales & marketing at Verticals onDemand. "Our two SaaS solutions make a compelling offering for any pharma company operating in today's competitive market." Built on the Force.com platform to deliver all the advantages of the SaaS model, VBioPharma is the first pharma SaaS CRM solution designed to meet the unique needs of specialty and primary care sales, managed markets, and key opinion leader management teams. The product replaces generic call reporting software The following is a list of notable reporting software. Commercial software
tr.v. cleansed, cleans·ing, cleans·es To free from dirt, defilement, or guilt; purge or clean. [Middle English clensen, from Old English master customer record. "Verticals onDemand's product is positioned to be the preeminent pre·em·i·nent or pre-em·i·nent adj. Superior to or notable above all others; outstanding. See Synonyms at dominant, noted. [Middle English, from Latin prae pharma CRM solution," said Alliance's John Wollman. "We're bringing together two best-of-breed SaaS technologies to enhance functionality for users. It's a natural fit." About Verticals onDemand Verticals onDemand is the emerging Software as a Service (SaaS) market leader in customer relationship management (CRM) solutions for specific industry segments. Founded by software industry veterans, the company combines deep industry domain expertise, CRM deployment experience, and SaaS operations savvy with Force.com, the world's first Platform-as-a-Service. With an initial focus on the life sciences industry, Verticals onDemand customers will achieve the fastest time to value through the deployment of fully functional CRM applications that are simple to deploy, inexpensive to operate, and provide a superior user experience. Verticals onDemand is a privately-held company headquartered in Pleasanton, CA. For more information, visit www.verticalsondemand.com. About Alliance Consulting Alliance Consulting delivers IT consulting and software solutions to targeted clients worldwide. Alliance Consulting's solutions encompass strategic IT and business intelligence consulting, custom application development and packaged software See software package. integration, data warehouse integration and application management outsourcing Application Management Outsourcing refers to the ongoing maintenance, management, conversion, enhancement and support of an application software portfolio by an external company. . Alliance Consulting is a partner company of Safeguard Scientifics, Inc. For more information, please visit www.allianceconsulting.com. About Safeguard Scientifics Safeguard Scientifics, Inc. (NYSE NYSE See: New York Stock Exchange : SFE See Sydney Futures Exchange. ), a holding company, builds value in growth-stage technology and life sciences businesses. Safeguard provides growth capital as well as a range of strategic, operational and management resources to its partner companies. Safeguard participates in growth buyout financings, including corporate spin-outs and management buyouts Management buyout (MBO) Leveraged buyout whereby the acquiring group is led by the firm's management. management buyout See going private. , expansion financings, industry consolidations and early-stage financings. For more information, please visit www.safeguard.com. Forward-Looking and Cautionary Statements Except for the historical information and discussions contained herein, statements contained in this release may constitute "forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. " within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Such forward-looking statements are subject to risks and uncertainties. These forward-looking statements that could cause actual results to differ materially, include, among others, managing rapidly changing technologies, limited access to capital, competition, the ability to attract and retain qualified employees, the ability to execute against business strategy, the uncertainty of the future performance, acquisitions and dispositions of companies, the inability to manage growth, compliance with government regulations and legal liabilities, additional financing requirements, labor disputes, and the effect of economic conditions, and other uncertainties described in Safeguard's filings with the Securities and Exchange Commission. Many of these factors are beyond our ability to predict or control. In addition, as a result of these and other factors, our past financial performance should not be relied on as an indication of future performance. Neither Safeguard nor the Company assume any obligation to update any forward-looking statements or other information contained in this press release. NOTE TO EDITORS: Safeguard is a service mark of Safeguard Scientifics, Inc. |
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