Vertical Alliance Announces 21 Best-of-Breed Solution Providers as Charter Members of Vertical Solutions Partners Program.

Business Editors

PLYMOUTH MEETING, Pa.--(BUSINESS WIRE)--Dec. 13, 2000

Vertical Alliance, Inc., an emerging provider of integrated Customer Relationship Management (CRM) and eCommerce software products, recently announced 21 best-of-breed solution providers as charter members of their Vertical Solutions Partner (VSP) program.

"This charter group of eCommerce Integrators (eCIs) represents the beginning of our Vertical Solutions Partner program," said Peter Klinges, vice president of sales for Vertical Alliance.

"These Vertical Solution Partners incorporate our Vertical Tracker product into their client's solution. We have carefully selected our partners from among the industry leaders with the mutual goal of delivering fully integrated CRM and eCommerce solutions that are ideally suited for vertical industries."

"The Vertical Solutions Program that Vertical Alliance has established is a true partnership approach to selling. Working with Vertical Alliance helps us serve the mid-market with a robust e-commerce solution that provides fully-integrated functionality with the scalability to grow with the enterprise," said Daniel G. Nelson, Solutions vice president of RCG Information Technology, a charter VSP.

"Their sophisticated Vertical Tracker software offers our business clients speed-to-market, efficiency and lower acquisition and life-cycle cost than any other competitive offering."

"Hydrogen Media joined forces with Vertical Alliance in developing the definitive one-stop Internet destination for motorsports entertainment for International Speedway Corporation (Nasdaq: ISCA)," said Kevin Hourigan, president and chief executive officer of Hydrogen Media.

"We are now very interested in expanding the breadth of our partnership, as a charter member of the VSP program. We share Vertical Alliance's vision for CRM and e-commerce software, and look forward to sharing our skills and talents on future VSP team initiatives."

"Not only does Vertical Alliance offer a unique software solution with a compelling story, but we have found their ability to educate our staff and bring us up-to-speed invaluable," said Larry Mahan, chief operating officer of Information Technology Genesis.

"They have provided outstanding technical support to enable our team to integrate Vertical Tracker in a rapid time-frame, and have successfully trained us for our future client engagements and subsequent implementations."

"Together, Vertical Alliance and our Vertical Solutions Partners offer an unmatched combination of best-of-breed CRM and eCommerce application software and industry expertise that can only be delivered through our VSP partners to businesses that seek fully integrated customer acquisition, retention and optimization tools," Jeffrey DiFrancesco, chief executive officer of Vertical Alliance, said.

"We are committed to our Vertical Solution Partners and look forward to building additional relationships with Vertical Solutions Partners in the future."

The charter Vertical Solution Partners include:

Anexinet (Media, PA) Axiom Studio (Philadelphia, PA) bHive (Conshohocken, PA) Electronic Ink (Philadelphia, PA) Hemisphere Group (Exton, PA) Hydrogen Media (St. Petersburg, FL) Imirage (Allentown, PA) Information Technology Genesis (Newark, DE) Intelligroup (Edison, NJ) (Nasdaq: ITIG) Kingswood Interactive (Ardmore, PA) Lucid Circus (Philadelphia, PA) Mobius New Media (Wilmington, DE) Monsoon (New York, NY) Odyssey Systems (Philadelphia, PA) Omnient (Blue Bell, PA) RCG Information Technology (Conshohocken, PA) RCM Technologies (Fort Washington, PA)(Nasdaq: RCMT) Red Salsa (Edison, NJ) Standing Stone Group (Chalfont, PA) Technology Marketing Group (Conshohocken, PA) Wingspan (Plymouth Meeting, PA)

About Vertical Alliance, Inc.

Vertical Alliance(TM)(http://www.verticalalliance.com), founded in 1999, is an emerging provider of Customer Relationship Management (CRM) software products. Vertical Alliance goes beyond current CRM offerings to incorporate best of breed e-commerce, content management and user profiling into the core functionality.

Vertical Alliance's solution-based software tools are designed to augment the industry's current transaction focus and enable eCommerce Integrators (eCIs) to rapidly and cost-effectively construct best-in-class business sites to optimize profitability, revenue and customer satisfaction for their business clients.

The Vertical Alliance software tools allow traditional brick-and-mortar as well as newer businesses to enable and manage Internet and other business channels through customer data integration. Through their product, Vertical Tracker, an eCommerce Integrator can integrate a solution for their client that will result in a single comprehensive view of that client's individual customers.

Businesses can link information captured in real time from multiple touch points with legacy customer data stores. Analyzing this data enables a business to create a panoramic view of each customer in order to better align loyalty, marketing and frequent buyer programs with the one-to-one needs of the individual consumer or business customer.

Leading eCommerce Integrators including Hydrogen Media, TM Group, e-Verticals, and Standing Stone Group have implemented Vertical Tracker for B2B and B2C clients. Vertical Alliance's investors include RAF NetVentures and CMS Companies. The company is based in Plymouth Meeting, PA.

The names Vertical Alliance and Vertical Tracker, as well as their respective logos and Web site are trademarked by Vertical Alliance, Inc. All other company names and products are trademarks or registered trademarks of their respective companies.