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VerticaLogic, Inc. Formed to Increase Shareholder Value for Companies Marketing Software and Technology Solutions to Mid Sized Businesses.


Business Editors/High-Tech Writers

FINDLAY Findlay (fĭn`lē, fĭnd`lē), city (1990 pop. 35,703), seat of Hancock co., NW Ohio, on the Blanchard River; inc. 1887. Petroleum products, tires, washing machines, heavy machinery, and plastic goods are among its many manufactures. , Ohio--(BUSINESS WIRE)--Nov. 10, 2003

Independent Software Vendors and Technology providers work with

VerticaLogic to expand their markets and channels of distribution

to mid sized businesses

W. Michael Michael, archangel
Michael (mī`kəl) [Heb.,=who is like God?], archangel prominent in Christian, Jewish, and Muslim traditions. In the Bible and early Jewish literature, Michael is one of the angels of God's presence.
 Linn linn  
n. Scots
1. A waterfall.

2. A steep ravine.



[Scottish Gaelic linne, pool, waterfall.]
, President, today announced the formation of VerticaLogic, Inc. for the purpose of assisting organizations to increase sales and returns on investment by adding market opportunity and channels of distribution to reach mid sized, vertical business markets. VerticaLogic has the resources and experience to accelerate market awareness and the creation of credibility in vertical markets that will in turn accelerate "time to market" and "time to close".

The VerticaLogic team has substantial expertise in software and technology marketing including competitively positioning new products, creating winning value propositions, efficiently managing new product roll outs, plus recruiting and managing resellers. Members of this team have successfully marketed software and services within the Microsoft (Microsoft Corporation, Redmond, WA, www.microsoft.com) The most successful and influential software company. Microsoft's software and Intel's hardware pioneered the PC and revolutionized the computer industry.  reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers.  channel of distribution for companies including Solomon Solomon, d. c.930 B.C., king of the ancient Hebrews (c.970–c.930 B.C.), son and successor of David. His mother was Bath-sheba. His accession has been dated to c.970 B.C. According to the Bible.  Software and MaxQ Technologies, the 2003 Microsoft Business Solutions Global Solution Developer of the Year. "Our marketing team combines experience with in depth knowledge of current market trends in an approach that blends market understanding, imagination, curiosity, and dedication to create winning market positions for our clients," said Mr. Linn.

"Good marketers win the competitive battle before the sale starts. VerticaLogic is an organization that assists emerging software companies in helping targeted vertical markets to learn about better, easier, more affordable software solutions," stated Mr. Linn. "In many vertical markets, well known solutions often do not provide the technology, growth opportunity, cost effectiveness, and feature depth that mid size companies need to remain competitive. We help our clients create credibility for their solutions and equip e·quip  
tr.v. e·quipped, e·quip·ping, e·quips
1.
a. To supply with necessities such as tools or provisions.

b.
 their reseller Partners with the marketing and sales tools to enter new markets and win their competitive battles."

"VerticaLogic provides important marketing functions that our Independent Solution Vendors (ISVs) need to quickly and economically get to volume in vertical markets," according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Greg Wilkinson, Microsoft's SMS&P Industry Marketing Manager. "Our ISVs add depth to Microsoft's Business Solutions to provide the feature set and industry knowledge required by specific markets. VerticaLogic provides the services to recruit and train the channel required to be winners in those vertical markets. They have the expertise and processes in place to help the publisher to achieve volume quickly."

About VerticaLogic, Inc.

VerticaLogic, Inc. provides vertical marketing assistance to software publishers in order to increase their return on investments. The VerticaLogic team has significant experience marketing software and technology based solutions within the Microsoft channel of distribution.

VerticaLogic brings the skills, economies of scale, and required infrastructure for marketing software solutions by providing marketing reliability, efficiency, predictability and scalability to software and technology companies. VerticaLogic forms strategic relationships with its partners working closely with a client's internal staff to provide the strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , consulting, research, training, development, and implementation services that are needed to achieve corporate revenue goals.

The corporate office is located in Findlay, Ohio Findlay is a city in the U.S. state of Ohio and the county seat of Hancock CountyGR6. The municipality is located in northwestern Ohio approximately 50 miles (80 km) south of Toledo. The population was 38,967 at the 2000 census. . Visit VerticaLogic at http://www.verticalogic.com.

The product or service names mentioned herein are the trademarks of their respective owners.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Nov 10, 2003
Words:510
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