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Versaly Games and Picturetown Partner to Deliver Entertainment to Mobile Phones; Picturetown Will Deliver Political Cartoons to Versaly's Subscribers.


Business/High Tech Editors

SEATTLE--(BUSINESS WIRE)--April 3, 2001

Versaly Games, Inc., a privately owned Seattle-based publisher and distributor of interactive games and entertainment software to mobile phones, today announced it has partnered with Picturetown, Inc., a creator of editorial comics internationally, based in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
, to deliver political cartoons and other editorial illustrations to Versaly's subscribers.

Versaly will securely distribute these cartoons over the global 3G wireless telecommunications network A telecommunications network is a of telecommunications links and nodes arranged so that messages may be passed from one part of the network to another over multiple links and through various nodes.  to their subscribers. These illustrations will be viewed on the color screen of the subscriber's Microsoft Pocket PC-based mobile phone.

Versaly will offer its subscribers the ability to have these current event illustrations downloaded automatically on a daily basis or search a database of archived cartoons. A pilot version of the service will be available for evaluation to potential customers and partners, including wireless carriers, in May 2001.

"I have been a fan of their work for a long time," said Matthew Feldman Matthew Feldman was an American Democratic Party politician, who served in the New Jersey State Senator, as Mayor of Teaneck, New Jersey and onetime candidate for Governor of New Jersey. , President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Versaly Games, Inc. "I am looking forward to sharing Picturetown's humor, topical art, political cartoons, and editorial creativity to all our subscribers. It's a great addition to our overall content offering. I feel this medium will cross geographical, political, and religious borders and will highlight the lighter side to global events."

"This is very exciting to us. It's a brand new medium for visual commentary," said Bob Eckstein, Picturetown's humorist hu·mor·ist  
n.
1. A person with a good sense of humor.

2. A performer or writer of humorous material.


humorist
Noun

a person who speaks or writes in a humorous way

. "We are very excited about experimenting with this new format by mixing illustrations, audio, animation and other techniques to deliver our current events commentary. There has never been a single venue that can communicate in such a large variety of formats. We will leverage everyone's creativity to produce a single message."

While many companies are developing games on existing wireless application protocols (WAP (1) (Wireless Access Point) See access point.

(2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages.
) and phones with black and white screens, Versaly is publishing electronic games Electronic Games was the first video game magazine published in the United States and ran from 1981 to 1985. Co-founded by Arnie Katz, Joyce Worley and Bill Kunkel, it is unrelated to the subsequent Electronic Gaming Monthly. , digital pictures, audio and video clips, short stories, and other content for next-generation mobile phones with 16-bit color graphical screens and high-speed, always-on Internet connections.

About Versaly Games, Inc.

Versaly Games, Inc. is filling a need in a very large niche market A niche market also known as a target market is a focused, targetable portion (subset) of a market sector.

By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers.
 located at the intersection of the cell phone industry and the electronic game industry. Versaly was formed to become the leading infrastructure company for the distribution and management of interactive games and entertainment software on mobile phones that use the global 3G wireless telecommunications network. Versaly's front-end application and back-end infrastructure to deliver the best entertainment experience to the cell phone market. Initial launch will be in 4Q2001 and will be focused on a new breed of cellular phone, called "smartphones," which have 16-bit color displays and an "always-on" connection to the Internet. For more information, please visit http://www.versaly.com.

About Picturetown Inc.

Picturetown, Inc. is a creator of original visual commentary for multiple formats and mediums. Their work regularly appears in many major national and international publications including, Inside Magazine, Maximum Golf, Details, Village Voice, TV Guide, The New Yorker, Boston Globe, Working Woman, Business Week, Playboy, Sports Illustrated Sports Illustrated is the largest weekly American sports magazine owned by media conglomerate Time Warner. It has over 3 million subscribers and is read by 23 million adults each week, including over 18 million men, 19% of the adult males in the country. , GQ, Forbes, NY Times, Mademoiselle, Adweek, Entertainment Weekly, and Seattle Weekly. Other venues include, Comedy Central, EPSN EPSN El Podcast Sin Nombre (Spanish: The Podcast Without a Name; blog)
EPSN Extreme Photography Sports Network
, Museum Of Modern Art, and Victoria Albert Museum in London.

Copyright(c)2001 Versaly Games, Inc. All rights reserved. Versaly is a trademark of Versaly Games, Inc. Other product and company names herein may be trademarks of their respective owners.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 3, 2001
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