Verizon Wireless, RadioShack Launch 'Largest' Wireless Agreement Across Florida; Wireless Giants Unveil ''Stores Within Stores'' In Thousands of National Locations.

Business Editors/Technology Writers

BOCA RATON, Fla.--(BUSINESS WIRE)--April 30, 2001

Verizon Wireless (NYSE:VZ) and RadioShack Corporation (NYSE:RSH) -- the largest wireless communications provider and the largest wireless retailer in the nation, respectively -- today launched an agreement that brings Verizon Wireless products and services for the first time to RadioShack stores across Florida.

Verizon Wireless will be showcased in a new "store-within-a-store" feature in 321 of 327 RadioShacks in Florida and about 4,400 in the United States. The build-out in Florida will be completed by the end of May.

"This new agreement of the largest wireless provider and the top retailer will benefit both companies and consumers," said Mike Lanman, Florida region president of Verizon Wireless. "We're very excited about being featured in the vast retail network and to be joined with the long-trusted name of RadioShack. Also, RadioShack and millions of its shoppers now have access to our broad line of the latest wireless technology and services. We're looking forward to welcoming them onto our nationwide digital network that has earned top rankings for superior voice quality and call clarity."

Verizon Wireless is the most extensive and popular network in the United States with coverage in 96 of the top 100 markets. The digital network covers about 90 percent of the nation's population and nearly 95 percent of Florida residents from the Panhandle to the Keys.

With more than 7,000 stores and dealers in the United States, RadioShack sells more wireless telephones, telecommunications products and electronics parts and accessories than any other retailer. Approximately one million customers visit RadioShack each day.

The new Verizon Wireless store-within-a-store will feature its own high-visibility service and sales area, staffed with RadioShack professionals trained on the complete Verizon Wireless product line of wireless phones, service plans, Mobile Web and accessories.

"As the leading retailer of wireless products, RadioShack is about providing customers with choices," said Stu Asimus, senior division vice president and general manager of RadioShack Corporation. "With the new Verizon Wireless stores-within-a-store, we are giving our customers the ability to see and try a variety of wireless products and rate plans from a leader in the wireless business."

Verizon Wireless and RadioShack will offer various special events, promotions and discounts to help launch the opening of the stores-within-the-stores. For more information, visit www.verizonwireless.com or www.radioshack.com.

SIDEBAR: VERIZON WIRELESS 'STORE WITHIN A STORE' TUNES IN RADIOSHACK WIRELESS CUSTOMERS

BOCA RATON, Fla.--The new Verizon Wireless "store-within-a-store" (SWAS) at RadioShack locations throughout Florida will send a strong signal to customers shopping for wireless communication products and services.

The Verizon Wireless SWAS build-out will begin today, and is scheduled to be complete by the end of May in 321 of 327 Florida RadioShacks from the Panhandle to the

In a typical RadioShack, the Verizon Wireless store will stand alone immediately on the right or left of the main entrance to the mall or sidewalk, and clearly identified with Verizon Wireless signs, logos and branded products. The area will cover approximately 100 square feet of separate counter and floor space -- featuring the wide variety Verizon Wireless service plans, phones and accessories -- topped by a suspended, triangular Verizon Wireless lighted awning.

"This is the first time Verizon Wireless products and services have been available at Florida RadioShacks, and we're very excited about making such a high-profile entrance with the store-within-a-store," said Mike Lanman, Florida region president of Verizon Wireless. "The main benefit will be for consumers. The store-within-a-store will be a convenient and comprehensive place to learn about and purchase the latest in wireless communications from the nation's wireless leaders."

Verizon Wireless is the largest wireless communications provider in the United States with coverage in 96 of the top 100 markets. The digital network covers about 90 percent of the nation's population and nearly 95 percent of Florida residents.

With more than 7,000 stores and dealers in the United States, RadioShack sells more wireless telephones, telecommunications products and electronics parts and accessories than any other retailer. Approximately one million customers visit RadioShack each day.

"With the new Verizon Wireless stores-within-a-store, we are giving our customers the ability to see and try a variety of wireless products and rate plans from a leader the wireless business," said Stu Asimus, senior division vice president and general manager of RadioShack Corporation. RadioShack also will be introducing this year its own store-within-a-store at Blockbuster video locations "to create a full-service home entertainment destination within Blockbuster."

Verizon Wireless and RadioShack will offer various special events, promotions and discounts to help launch the opening of the stores-within-the-stores.

For more information, visit www.verizonwireless.com or www.radioshack.com.

About Verizon Wireless:

Verizon Wireless is the largest wireless communications provider in the U.S. with more than 27 million wireless voice and data customers. The coast-to-coast wireless provider was formed by the combination of the U.S. wireless businesses of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD), including Bell Atlantic Mobile, AirTouch Cellular, GTE Wireless and PrimeCo Personal Communications. Verizon Wireless has a footprint covering more than 90 percent of the U.S. population, 49 of the top 50 and 96 of the top 100 U.S. markets. The company, headquartered in Bedminster, NJ, is 40,000 employees strong. Reporters and editors can find more information about the company on the Web at http://www.verizonwireless.com.

About RadioShack:

RadioShack Corporation is the nation's largest and most trusted consumer electronics retailer and offers both on- and off-line shopping convenience. With more than 7,200 store and dealers, RadioShack sells more wireless telephones, telecommunications products and electronics parts and accessories than any other retailer. It is estimated than 94 percent of Americans live or work within five minutes of a RadioShack store or dealer. For more information, visit the RadioShack corporate Web site at www.radioshackcorporation.com.