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VeriChip Corporation Launches Health Link System in Greater Palm Beach Area Revolutionizing the Future of Emergency Medicine.

16 Regional Hospitals now 'Health Link-Enabled'

DELRAY BEACH Delray Beach, resort city (1990 pop. 47,181), Palm Beach co., SE Fla., on the Atlantic coast; settled 1895, inc. 1911. Mostly residential, Delray Beach is also the trade center for a citrus-fruit and vegetable-growing region. , Fla. -- Residents of the Greater Palm Beach area can now take better control of their personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 healthcare by enrolling in Health Link, a revolutionary bio-medical technology that is currently being introduced by the VeriChip Corporation VeriChip Corporation, a wholly owned subsidiary of Applied Digital (Nasdaq: ADSX), markets a line of Radio Frequency Identification (RFID) Devices (including VeriChip) used in security, financial, emergency identification, and other applications.  of Delray Beach, in cooperation with 16 regional hospitals, including Bethesda Healthcare System, Good Samaritan Good Samaritan

man who helped half-dead victim of thieves after a priest and a Levite had “passed by.” [N.T.: Luke 10:33]

See : Helpfulness

Good Samaritan
 Medical Center, JFK Medical Center, Jupiter Medical Center and St. Mary's Medical Center St. Mary's Medical Center may refer to:
  • St. Mary's Medical Center — San Francisco, California
  • St. Mary's Medical Center — Blue Springs, Missouri
  • St. Mary's Medical Center — Knoxville, Tennessee
  • St.

Health Link connects a person to his or her personal health record, allowing emergency room physicians and nurses to have immediate access to those records during an emergency. This enables the attending medical team to treat the patient more rapidly, accurately and safely. Aside from facilitating immediate access to the patient's vital medical data, emergency contact information is also provided, offering greater peace of mind for the Health Link member, his or her family and caregivers.

Health Link requires implanting program participants with a tiny microchip (similar in size to a grain of rice) just under the skin in the rear upper portion of the right arm. The Health Link microchip contains a 16-digit identification number that, when scanned by a Health Link reader, provides a secure link to a private, online database that reveals the patient's personal health records and emergency contact information. No other information is contained on the microchip. Once the Health Link microchip is implanted, it cannot be lost or stolen.

Innovative Marketing Agreement Created with HearUSA

Through a unique marketing agreement, VeriChip Corporation, creator of Health Link and a provider of radio frequency identification See RFID.  (RFID (Radio Frequency IDentification) A data collection technology that uses electronic tags for storing data. The tag, also known as an "electronic label," "transponder" or "code plate," is made up of an RFID chip attached to an antenna. ) systems for healthcare and patient-related needs, is teaming with HearUSA, Inc. and its HEARx centers to offer easy access for area residents wishing to enroll in Health Link.

People interested in joining (or becoming a member of) Health Link can easily enroll at one of eight conveniently located HEARx centers in the Greater Palm Beach area.

Scott R. Silverman, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of VeriChip, said, "Our agreement with HearUSA allows us to offer consumers a number of convenient area locations in a professional setting where they can learn about Health Link and enroll as a program participant."

"As a South Florida company," Silverman continued, "We're particularly pleased that Greater Palm Beach area residents will be among the first in the nation able to take advantage of the Health Link product and service. To make sure that we reach as many consumers and healthcare providers as possible, we're about to begin our first ever direct-to-consumer marketing campaign. We want people to know that a simple, yet critical tool has become available to add to their arsenal of wellness products and services."

Consumer Marketing Begins with Print and Broadcast Advertising

The launch of the Health Link direct to consumer marketing campaign is set to begin on April 28, with both regional print and broadcast commercials. As part of this campaign, VeriChip has created a new website at that will go live at the campaign launch. The site will provide complete information about the product and service as well as how to enroll as a Health Link member. Participating Greater Palm Beach area hospitals already include:
Bethesda Healthcare System
Boca Raton Community Hospital
Columbia Hospital
Delray Medical Center
Glades General Hospital
Good Samaritan Medical Center
JFK Medical Center
Jupiter Medical Center
Lawnwood Regional Medical Center
Martin Memorial Hospital (North & South)
Palm Beach Gardens Medical Center
Palms West Hospital
Saint Lucie Medical Center
St. Mary's Medical Center
Wellington Medical Center
West Boca Medical Center

Additional regional hospitals are expected to be added to this list and can be identified by visiting the website. Participating HEARx retail stores are located in: Boca Raton Boca Raton (bō`kə rətōn`), city (1990 pop. 61,492), Palm Beach co., SE Fla., on the Atlantic; inc. 1925. Boca Raton is a popular resort and retirement community that experienced significant industrial development in the 1970s and 80s. , Boynton Beach Boynton Beach, city (1990 pop. 46,194), Palm Beach co., SE Fla., on the Atlantic coast; inc. 1920. A major suburban area, it is also a beach resort and vegetable-shipping point. , Delray Beach, Jupiter, Lake Worth, Port Saint Lucie Port Saint Lucie (l`sē), city (1990 pop. 55,866), St. Lucie co., central E Fla., on the St. Lucie River; inc. 1961. , Stuart and West Palm Beach

About HearUSA

HearUSA, Inc. provides hearing care to patients primarily through more than 190 company-owned hearing care centers, which offer a complete range of quality hearing aids Hearing Aids Definition

A hearing aid is a device that can amplify sound waves in order to help a deaf or hard-of-hearing person hear sounds more clearly.
 with an emphasis on the latest digital technology. HearUSA Centers are located in California, Florida, New York Florida is the name of some places in the U.S. state of New York:
  • Florida, Montgomery County, New York, a town.
  • Florida, Orange County, New York, a village.
, New Jersey, Massachusetts, Ohio, Michigan, Missouri, North Carolina North Carolina, state in the SE United States. It is bordered by the Atlantic Ocean (E), South Carolina and Georgia (S), Tennessee (W), and Virginia (N). Facts and Figures

Area, 52,586 sq mi (136,198 sq km). Pop.
, and the province of Ontario, Canada. The company also derives revenues from its HearUSA Hearing Care Network, comprised of 1,900 affiliated audiologists in 49 states, as well as its website that enables online purchases of hearing related products, such as batteries, hearing aid accessories and assistive listening devices. For further information, click on "investor information" at the HearUSA website:

About VeriChip

VeriChip Corporation, headquartered in Delray Beach, Florida Delray Beach is a city in Palm Beach County, Florida, USA. As of the 2000 census, the city had a total population of 60,020. As of 2004, the population estimated by the U.S. Census Bureau is 64,150. , develops, markets and sells RFID systems used to identify, locate and protect people and assets. VeriChip's goal is to become the leading provider of RFID systems for people in the healthcare industry. The Company recently began marketing its Health Link Patient Identification System, a passive RFID system for rapidly and accurately identifying people who arrive in an emergency room and are unable to communicate. This system uses the first human-implantable passive RFID microchip, the implantable Health Link, cleared for medical use in October 2004 by the United States Food and Drug Administration United States Food and Drug Administration (FDA), a unit of the Public Health Service created to protect the health of the nation against impure and unsafe foods, drugs, and cosmetics.

For more information on VeriChip, please call 1-800-970-2447, or email Additional information can be found online at

For VeriChip Corporation
Allison Tomek

For Bethesda Memorial Hospital
Lisa L. Kronhaus, MBA
Director, Public Relations
Bethesda Healthcare System
2815 S. Seacrest Boulevard
Boynton Beach, FL 33435
561-737-7733, x. 4320

For JFK Medical Center
Nicole Baxter
Director of Marketing and Public Relations
JFK Medical Center
5301 South Congress Ave.
Atlantis, FL 33462

For St. Mary's Medical Center
Kimberly A. Eloe
Marketing Manager
St. Mary's Medical Center
Children's Hospital at St. Mary's
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Publication:Business Wire
Date:Apr 28, 2008
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