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Verance to Host Technology Demonstration During the 109th Audio Engineering Society Conference in Los Angeles; Dr. Joseph Winograd to Participate in Watermarking Panel at the Conference.


Business/Entertainment/High-Tech Editors

SAN DIEGO--(BUSINESS WIRE)--Sept. 18, 20000

Verance, a leading developer of enabling technologies, today announced that it will host an open house demonstration of its technology at the Hyatt Regency in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. .

The demonstration will allow interested parties to see how the Verance audio watermark A watermark embedded within an audio stream to identify its origination. See digital watermark.  system is used to control copying and usage of watermarked DVD-Audio content, get information on licensing Verance technology for compliance with industry standards for DVD-Audio and for SDMI (Secure Digital Music Initiative) A set of rules for securely distributing digital music over the Internet. Announced in February 1999, it is backed by the Recording Industry Association of America (RIAA) and Sony, Warner, BMG, EMI and Universal, the top five  Phase 1 and to learn more about the products Verance offers.

In addition to the open house demonstrations, Winograd, executive vice president, will represent Verance on the highly anticipated Audio Watermarking for Packaged and Network Media panel scheduled for Saturday, Sept. 23 at 9 a.m. The panel will explore the impact of audio watermarking on future economic models of music distribution and issues of inaudibility in·au·di·ble  
adj.
Impossible to hear: an inaudible conversation.



in·au
 and robustness.

"AES represents the finest in the audio engineering society today," said Dr. Winograd. "Verance is pleased to participate in the panel and very excited about the opportunity to meet with engineers throughout the show so they can learn firsthand first·hand  
adj.
Received from the original source: firsthand information.



first
 how our technology is being deployed as the industry standards for DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 Audio copy and usage control and for Phase I of SDMI."

To get more information about the panel discussion, visit the AES Web site at www.aes.org.

For more information regarding Verance demonstrations during AES, call Jo Jo Platt at 858/626-2770, ext. 1012 or contact Platt at jplatt@verance.com.

About Verance Corp.

San Diego-based Verance Corp. is a leader in the development and implementation of watermarking technology solutions focusing on the copyright management, royalty distribution, information and product distribution needs emerging from the confluence confluence /con·flu·ence/ (kon´floo-ins)
1. a running together; a meeting of streams.con´fluent

2. in embryology, the flowing of cells, a component process of gastrulation.
 of the entertainment, media and wireless telecommunications industries. Additional information about Verance Corp. can be found at www.verance.com.
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Publication:Business Wire
Geographic Code:1USA
Date:Sep 18, 2000
Words:305
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