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Venturi Wireless Optimizes User Experience of Mobile Broadband Services with Significant Upgrades to Its V3000 Server; V3000 Improves Carrier ROI and CapEx; Version 3.3 Upgrades Further Enhance Application Performance.


SUNNYVALE, Calif. -- Venturi Wireless, a global provider of 3G mobile optimization solutions, today announced a number of new features for its carrier-grade Venturi V3000 Server. The server improves the performance of applications over 3G mobile broadband services by up to a factor of seven, based on live network testing. The new features in Version 3.3 of Venturi Wireless' server enable operators to further improve application performance, even in degraded RF conditions where weak signal strength, interference, fading, or high network load often cause speeds to drop significantly. This high level of performance is critical for users surfing the Internet, transmitting photos, working with multimedia applications, and accessing JavaScript-heavy web sites.

Mobile operators that use the V3000 can improve their return on investment and substantially reduce capital and operational expenditures by serving significantly more customers with their existing network infrastructure. In addition, carriers can now better monitor the performance of laptops, SmartPhones, and Pocket PCs that incorporate Venturi's VClient software, which is available for free download from www.venturiwireless.com.

"Venturi's goal is to bring wireline performance and reliability to wireless users," said Bassam Khan, vice president of products at Venturi Wireless. "This high-quality user experience will drive adoption of broadband mobile data services, increase application use, and generate higher ARPU (Average Revenue Per User) A calculation often used to determine the overall value of an application. It is also used to rate particular customers, especially in the wireless space, by comparing someone's account to the overall average. . We also want to make it cost effective for wireless carriers to grow their 3G subscriber base by improving the efficiency of their existing infrastructure and spectrum. With Venturi, wireless carriers will be to provide better service to more subscribers at a lower cost."

Solving Problems, Accelerating Performance

Wireless carriers worldwide are rolling out 3G networks to deliver high-speed mobile data services to a broad market of consumers and business professionals. However, they are finding that Transmission Control Protocol (TCP (1) (Transmission Control Protocol) The reliable transport protocol within the TCP/IP protocol suite. TCP ensures that all data arrive accurately and 100% intact at the other end. ) applications, which were written for wireline networks, suffer from packet drop, high latency, and fluctuating bandwidth on wireless networks. The poor performance that results from these problems can lead to subscriber dissatisfaction and even service cancellations. Venturi Wireless's V3000 Server solves these problems and accelerates the performance TCP applications over wireless networks by combining Adaptive Airlink Optimization(TM), which transparently replaces TCP with the company's patented Venturi Transport Protocol Venturi Transport Protocol (VTP) is a patented proprietary transport layer protocol that is designed to transparently replace TCP in order to overcome perceived inefficiencies related to wireless data transport. It is owned by Venturi Wireless.  (VTP VTP VLAN Trunk Protocol
VTP Virtual Terminal Protocol
VTP Voting Technology Project
VTP Vascular-Targeted Photodynamic (therapy)
VTP Virtual Training Program
VTP Viaje Todo Pagado (Mexico) 
), with compression and caching technologies.

The ability to offer superior application performance enables wireless operators to attract new mobile data customers and retain existing customers by improving their satisfaction with the service they receive. Even operators rolling out new EV-DO (EVolution-Data Only) A 3G high-speed digital data service provided by cellular carriers worldwide that use the CDMA technology, including Verizon and Sprint in the U.S. EV-DO works on EV-DO cellphones as well as laptops and portable devices that have EV-DO modems.  services can benefit from Venturi's solution because it specifically addresses the problem of optimizing the performance of TCP applications over the wireless network. The Venturi V3000 increases bandwidth efficiency and delivers maximum performance on WCDMA/CDMA/CDMA 2000, 1xRTT/EV-DO/EV-DO Rev A, and Edge/UMTS/HSDPA networks.

In addition, Venturi's solution provides significant ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  by enabling more efficient use of existing radio infrastructure such as Base Transceiver Stations (BTSes) and Packet Data Serving Nodes (PDSNs)/ Gateway GPRS (General Packet Radio Service) The first high-speed digital data service provided by cellular carriers that used the GSM technology. GPRS added a packet-switched channel to GSM, which uses dedicated, circuit-switched channels for voice conversations.  Support Node. These same benefits enable wireless operators to greatly reduce the capital expenditures needed to support subscriber growth.

Venturi's content-specific compression techniques significantly reduce network traffic and maximize data transmission speeds. Venturi compresses the broadest range of applications and protocols, including Web and secure Web (HTTP HTTP
 in full HyperText Transfer Protocol

Standard application-level protocol used for exchanging files on the World Wide Web. HTTP runs on top of the TCP/IP protocol.
, HTTPS (1) (HyperText Transport Protocol Secure) The protocol for accessing a secure Web server. Using HTTPS in the URL instead of HTTP directs the message to a secure port number rather than the default Web port number of 80. ), email (SMTP (Simple Mail Transfer Protocol) The standard e-mail protocol on the Internet and part of the TCP/IP protocol suite, as defined by IETF RFC 2821. SMTP defines the message format and the message transfer agent (MTA), which stores and forwards the mail. , POP3, IMAP IMAP - Internet Message Access Protocol 4), images (GIF GIF
 in full Graphics Interchange Format

Standard computer file format for graphic images. GIF files use data compression to reduce the file size. The original version of the format was developed by CompuServe in 1987.
, JPEG JPEG
 in full Joint Photographic Experts Group

Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm.
, PNG (Portable Network Graphics) A bitmapped graphics file format endorsed by the World Wide Web Consortium. It is expected to eventually replace the GIF format, because there are lingering legal problems with GIFs. , and others), office documents (MS Word, MS Excel, MS PowerPoint, PDF), Web applications (JavaScript, CGI), and FTP.

New Features Enhance Mobile Services

The latest Venturi V3000 upgrade includes a new HTTP Request Optimization feature that reduces the time it takes to download data from a web page by up to 90 percent. Many web pages have a large number of objects, and downloading them one by one can be time consuming. The V3000 now achieves maximum efficiency by funneling HTTP requests from the same client through a single compression channel, thus reducing the number of bytes sent to the server. This feature is particularly useful in networks with asymmetric bandwidth, since packing more HTTP requests into fewer packets saves bandwidth.

Venturi's Smart Compression technology identifies the content type of data streams independent of the protocol used to transfer them, so the V3000 server can optimally compress the data. This feature, combined with a unique JPEG2000 Optimization feature, enables the V3000 to reduce JPEG2000 images by up to 50 percent without a loss of quality, thereby cutting in half the time it takes users to transmit and receive photos. Venturi has also improved performance on JavaScript-heavy web sites by 30 percent with its new client-side caching and pre-fetch features.

In addition, Version 3.3 of the V3000 is capable of supporting streaming multimedia applications via the Real Time Streaming Protocol (multimedia, networking, protocol) Real Time Streaming Protocol - (RTSP) An application layer protocol for controlling delivery of a stream of real-time multimedia content. RTSP allows users to start playing from a certain position.  (RTSP (RealTime Streaming Protocol) An application layer protocol used to transmit streaming audio, video and 3D animation over the Internet. It enables the user's client software to provide remote control of the server with functions such as pause, rewind and fast ); it also supports downloaded media content. With Venturi, TCP streamed videos will now start two to three times faster, the chance of buffers emptying is reduced by a third to a half, and restart is two to three times faster compared to TCP.

The upgraded V3000 incorporates features that enhance carriers' business processes as well, enabling them to better monitor the VClient, which resides on the user's laptop or handheld device, and to continuously monitor network speeds and activate optimization when needed. With the VClient, users gain improved wireless transmission speeds and reliability while downloading Web pages, sending or receiving email, uploading/downloading files, accessing business applications, and streaming multimedia.

Pricing and Availability

The new software upgrade to the V3000 Server is now available to existing customers. For further information and pricing please contact Venturi at www.venturiwireless.com or 408-215-5100.

About Venturi Wireless

Venturi Wireless is the trusted leader in providing mobile broadband optimization solutions to wireless carriers and enterprises worldwide. Venturi's patented carrier-grade solution maximizes network efficiency and delivers the most compelling mobile data user experience available. Venturi Wireless has the largest active mobile broadband user base and offers unparalleled expertise in mobile broadband deployment. Venturi Wireless' tier-one mobile operators include Zapp Mobile, WILLCOM (formerly DDI ddI and ddC: see AZT.  Pocket), and Verizon Wireless. Venturi Wireless is headquartered in Sunnyvale, Calif., with offices in London; New Jersey; Tokyo; Washington, D.C.; and Seoul, Korea. Find more information on the Web at www.venturiwireless.com.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 12, 2005
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