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Venice Firm Building Links That Wed TV and Gaming. (Technology).


VENICE interactive software company Spiderdance Inc. has been recognized as a powerful link between television and the Internet.

The firm landed a Bandies Award for its core technology, which permits Internet users to synch in real time with television programs. The award acknowledged its work with the site for NBC's "The Weakest Link."

In the case of "Weakest Link," Spiderdance's TruSync technology permits viewers to play along with the television game show.

"It brings home the ability to get sassed by (host) Anne Robinson
This article is about the English television hostess. For the American actress see Ann Robinson.


Anne Josephine Robinson (born September 26, 1944) is an English television presenter and television game show hostess who is most famous for hosting
," said Spiderdance President Tracy Fullerton Tracy Fullerton (born 1965) is an American game designer, educator and writer. She is currently an Assistant Professor in the USC Interactive Media Division of the USC School of Cinematic Arts where she serves as Co-Director of the Electronic Arts Game Innovation Lab. . "You, too, can bear the brunt of her insults."

The technology syncs a home computer with the show so questions are asked online at the same time as on TV.. Web users can compete against in-studio contestants on the tube.

The rest of the experience is very similar. There's even a virtual "Walk of Shame The walk of shame refers to any phenomenon in which a person has to take a walk in front of strangers or peers for an embarrassing reason before reaching a place of privacy. Most commonly, it occurs the morning after a night out at a bar or a dance club or a party. .". The software tells those playing who among them is the weakest link and other Web players taunt the loser. Further, Spiderdance has a stockpile of insults "in Anne's tone" that criticize players along the way according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 their performance.

The online experience has transcended the television program, Fullerton said, with other games under way at weakestlink.com in Web time -- all day, every day.

Spiderdance has licensed its interactive technology to programs airing on MTV MTV
 in full Music Television

U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business.
, A&E Television Network's The History Channel, the WB and others.

The Bandies are sponsored by a private firm aiming to advance the broadband industry by acknowledging efforts to extend TV and home entertainment with new technologies. Its steering committee steer·ing committee
n.
A committee that sets agendas and schedules of business, as for a legislative body or other assemblage.


steering committee
Noun
 is made up of folks from the broadcast, cable, ad and Internet worlds.

TEAC TEAC Tetraethylammonium Chloride
TEAC Theological Education for the Anglican Communion
TEAC Technology Education Association of California
TEAC Turbine Engine Analysis Check
TEAC Timber Export Advisory Committee
TEAC Training & Education Advisory Committee
 Sells Direct

Montebello-based TEAC America Inc., one of the world's leading suppliers of components to original equipment manufacturers (OEMs), is taking its case straight to consumers.

The company has launched an Internet store at shopteac.com in an effort to bypass the middleman mid·dle·man  
n.
1. A trader who buys from producers and sells to retailers or consumers.

2. An intermediary; a go-between.
 in the sale of its line of digital storage products, including CD-ROM CD-ROM: see compact disc.
CD-ROM
 in full compact disc read-only memory

Type of computer storage medium that is read optically (e.g., by a laser).
 and DVD drives DVD drives come in a variety of speeds and options. The original drive (1x) transferred data at 1.35MB per second. By doubling the spindle speed (RPMs) for 2x drives, the transfer rate increased to 2.7MB/sec and has been increasing ever since.  and its new mini-CD/MP3 player.

The move, said spokeswoman Rita Tennyson, is not meant to supplant traditional product outlets, but rather to offer an alternative that may maximize sales.

Sites Seek Subscribers

Local Internet operations IFilm Corp., FoxSports.com and E! Online have joined the mix at Real Networks' RealOne player subscription service.

Considered by many to be the broadest test of whether consumers are willing to pay for online entertainment, RealOne offers subscribers exclusive content from 16 partner providers in exchange for $20 per month.

IFilm co-founder Luke McDonough said the RealOne channel will compile the best of the company's free content.

The deal, which operates under a revenue-sharing model, is a continuation of the company's strategy to attach its brand name anywhere there is opportunity, McDonough said. IFilm already has licensing deals with Tivo the Independent Film Channel and AMC Theatres.

Ross Levinsohn, senior vice president and general manager of FoxSports.com, likened RealOne to a cable system that offers subscribers access to multiple program styles. FoxSports.com will receive a monthly licensing fee from Real Networks based on the number of overall subscribers.

For Levinsohn, the development of subscription services such as RealOne are the natural direction of the Internet, where Web companies for the most part have been struggling to create revenue in a faltering advertising market.
COPYRIGHT 2001 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Spiderdance
Comment:Venice Firm Building Links That Wed TV and Gaming. (Technology).(Spiderdance)
Author:Keough, Christopher
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:1USA
Date:Dec 10, 2001
Words:553
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