Venaca Launches S-Line Platform for Scalable MAM Solutions.

Superior Technology Plus Broadcast Production Expertise Cuts Costs & Drives Revenue

LAS VEGAS -- Venaca, the proven experts in open MAM solutions, has once again raised the bar for media asset management technology. At today's NAB 2007 conference, Venaca unveiled the S-Line platform, the industry's first truly scalable and fully open solution for any level of need, from "MAM-in-a-box" to full enterprise-wide deployments. Venaca's S-Line helps companies cut cost and generate new revenue in transforming media archives into powerful money-making assets. Because it is based completely on open standards, S-Line gives customers the highest level of flexibility and value while protecting and extending prior MAM technology investments.

"Content owners have to respond to market opportunities and competitive pressures immediately, yet production teams simply don't have the resources to do what needs to get done," said George Grippo, president and CEO of Venaca. "They need focused, powerful and easy-to-use solutions for effectively identifying and managing content and distributing it across any platform. The scalable S-Line, based on our market-proven technology and our broadcast production industry expertise, helps companies gain greater efficiencies to generate more revenue from their media assets."

Start Small, Scale Quickly

Venaca's S-Line removes the pain and stress from indexing, archiving, managing, repurposing and distributing video content in a digital world. Its component products, S1, S2 and S3, deliver better, faster, less expensive MAM results that can start small and scale quickly.

S1 is designed for workgroups that perform content ingest and logging. The workflow includes tape library support, automated metadata collection, a logging tool, frame-accurate proxy creation, search, and EDL generation. S1 is currently in production with MTV Networks for a project to catalogue, manage and enable IP distribution for more than 45,000 music videos. The Museum of Television and Radio is in the process of deploying S1 in a production environment for the creation and management of a digital repository supporting 75 years of TV and radio history.

S2 supports multiple workgroups and up to 25 named users and offers the ability to combine workflows within departmental environments for broadcast, production and distribution with unlimited file format support. S2 also includes a fully customizable logger, EDL rendering, QA support and Avid integration. Lifetime Television Network utilizes S2 for tapeless workflow processes where all incoming tapes are ingested into the Venaca repository and made available for broadcast playout and storage. Broadcast Engineering magazine recently named Lifetime an Excellence Award winner for its Venaca-based Technical Operations Center in New York City (http://broadcastengineering.com/be-excellence-awards/ascent-lifetime- 2006/index.html).

S3, Venaca's enterprise edition, scales S2's capabilities to an unlimited number of distributed users. It includes metadata synchronization between IT systems, SAN and archive management, support for play-to-air, Venaca's exclusive Skinning Engine[TM], a full workflow engine and a SOAP-based SDK for extensive customization. Venaca has numerous customers using the S3 enterprise edition in production environments, including major cable networks.

"Venaca has spent 12 years of technology development solving the hardest problems in MAM, and our team has more than 50 years of combined real-world broadcast production industry experience," continued Grippo. "Our S-Line brings the benefits of that technical and market expertise to companies with any level of MAM need, helping our customers position themselves for market leadership today and in the future."

Venaca is in Booth SU14212, South Hall 4 at NAB 2007.

About Venaca

Venaca, Inc. delivers superior Media Asset Management solutions to companies of all sizes. Venaca's S-Line is the industry's first market-proven, open and scalable platform for cataloguing, accessing, re-purposing and distributing content across any platform at any time. For 12 years, Venaca has helped content owners respond quickly to market changes, delivering greater efficiencies at lower cost to generate more revenue from media assets. S-Line's industry-standard architecture also protects and extends existing MAM technology investments. For more information visit www.venaca.com.