Varsity Sports Media To Produce Comprehensive Florida High School Football Magazine For The 2006 Season.

ST. PETERSBURG, Fla. -- "Varsity Sports Media's Florida Football" magazine available in August 2006

Varsity Sports Media, the newly formed division of national collegiate marketing firm Action Sports Media, today announced it will launch "Varsity Sports Media's Florida Football" magazine in August 2006. "Varsity Sports Media's Florida Football" will be available at traditional news outlets, various retailers, and high school campuses statewide. The magazine, which will be produced annually, will include coverage of the 515 varsity high school football teams, their schedules, player statistics, recruiting information, color photography, feature stories by professional sports reporters and 2006 schedules for every program. As a bonus, the magazine will also cover Florida's three professional teams and 12 collegiate programs.

Varsity Sports Media will team with parent company Action Sports Media, a leader in the competitive collegiate sports marketing industry, and with A.E. Engine, LLC, an organization that helps create and execute publishing and marketing programs, to promote "Varsity Sports Media's Florida Football" as the premier sourcebook for Florida football.

The 250-plus-page magazine will be the first of its kind in Florida, featuring a glossy finish, professional design and production, and entertaining editorial features and photography. "Varsity Sports Media's Florida Football" will have a considerable shelf-life, giving advertisers a durable vehicle that will reach readers throughout the high school football season.

"The excitement around the magazine continues to swell as we near its release to the public," said Craig Baroncelli, president and founder of A.E. Engine. "Man for man, the best football in the country is played in Florida, and it is time the players, coaches and fans received a magazine that touts this fact. Business on both a national, statewide, regional and local basis see the value this program can provide in strengthening their bonds with the community. The uniqueness of our subject matter, in addition to the exclusivities we offer business, makes it a win-win situation."

"Varsity Sports Media's Florida Football" will serve as a keepsake item, featuring photography and writing from some of Florida's top sports journalists, and coaches, college scouts and fans of all levels will leverage it as a comprehensive resource to Florida football.

In conjunction with the magazine's release, Varsity Sports Media will launch an interactive Web site to keep fans abreast of the season's actions, a statewide road tour and a scholarship program to award student-athletes for academic achievements. The Web site will be updated daily and will include the latest news, team and player profiles, fan forums, polls, contests and photography from games across the state.

Varsity Sports Media is based in St. Petersburg. For more sales and advertising information about "Varsity Sports Media's Florida Football," please contact Craig Baroncelli at 727-209-1750 or [e-mail].

About Varsity Sports Media

Varsity Sports Media (www.varsitysportsmedia.com) is a producer of consumer-targeted, traditional and new media programs aimed at the high school audience. Varsity Sports Media creates and delivers products and messages that celebrate the positive aspects of high school sports. VSM's partners assume the title of "role model" and work to execute positive, forward thinking programs that enhance life skills.

About Action Sports Media, Inc.

Action Sports Media, Inc., (www.actionsportsmedia.com) provides niche collegiate sports marketing services, specializing in athletic venue media rights. Action Sports Media services its contracts by selling advertising and signage sponsorship rights at various sports venues, and the company has exclusive contracts with premier athletic programs in powerhouse NCAA conferences including the Big East, SEC, Big Ten, Big 12, and Pac 10. The company also markets a software package, Game Ops Commander, that enables scoreboard operators to manage the audio portion of their game-day production; more than 900 groups have licensed Game Ops Commander. Action Sports Media is a privately held company whose principal investor is Parallel Investment Partners, a Dallas-based private equity firm that invests in growing, entrepreneurially led U.S. companies. Parallel (www.parallelip.com) has offices in Dallas and Los Angeles.

About A.E. Engine

A.E. Engine (www.ae-engine.com) creates and executes publishing and marketing programs for companies and associations across the nation. One of A.E. Engine's core competencies involves turnkey publishing, to include sales and marketing, graphic design, editorial development and distribution. A.E. Engine also provides graphic design, print management and consulting services to companies both nationally and locally. A.E. Engine's client list includes: Action Sports Media, US Youth Soccer, Lowe's Motor Speedway, Zane Publications and Promotions, Pantheon International and the East-West Shrine Game. In addition, A.E. Engine self-published a photo tribute book on Indy Car driver Danica Patrick and currently co-publishes a national motorsports magazine.