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Vanten Launches First Golf Cart Advertising Media Business in Japan.


Tokyo, Japan, May 31, 2007 - (JCN JCN Japan Corporate News
JCN Journal of Cognitive Neuroscience
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JCN joint communications network (US DoD) 
 Newswire) - Vanten K.K., a leading Digital Signage Digital signage is a form of out-of-home advertising in which content and messages displayed on an electronic screen, or digital sign, can be changed without modification to the physical sign, typically with the goal of delivering targeted messages to specific locations at  Service Provider in Japan, and Pacific Golf Management ('PGM') K.K. have announced a new advertising service on golf courses via LCDs mounted on GPS* equipped golf carts, with target locations and audiences matched with advertisers. Golf Course operator PGM PGM Program
PGM Pragmatic General Multicast
PGM Phosphoglucomutase
PgM Program Manager
PGM Platinum Group Metal
PGM Pagemaker (software)
PGM Portable Gray Map
PGM Precision Guided Munition
 will manage the GPS systems and displays, while Vanten will undertake sales and marketing, content production, scheduling and management. The companies will offer advertising from June 1st.

As traditional media markets have been experiencing some limitations in terms of ability to reach customers, advertisers have begun shift their attention to other media. Sales promotion and digital media are examples of media which can reach specific demographic groups in a much more targeted way than traditional mass marketing advertising.

CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Christopher J. Phelan comments "In the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and European, Golf Cart Media is already experiencing rapid growth and success. The market in Japan has all of the same underlying criteria which can allow this media to succeed here as well. The Japan market has the same growing need for this kind of specialized spe·cial·ize  
v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es

v.intr.
1. To pursue a special activity, occupation, or field of study.

2.
 media as well."

LCD (Liquid Crystal Display) A display technology that uses rod-shaped molecules (liquid crystals) that flow like liquid and bend light. Unenergized, the crystals direct light through two polarizing filters, allowing a natural background color to show.  displays have been installed above the front seats in golf carts at selected PGM golf courses. The displays, measuring 10.4 inches, are VGA (Video Graphics Array) The display standard for the PC. All PC display adapters support VGA, and Windows machines boot up in "VGA mode" before switching to higher resolutions. * standard. The following PGM courses will initially offer golf cart advertising:
1. Ami Golf Club ------------------- Ibaragi Prefecture
2. Kasagi Golf --------------------- Kyoto Prefecture
3. The Imperial Country Club ------- Ibaragi Prefecture
4. Segbia Golf Club in Chiyoda ----- Ibaragi Prefecture
5. Daitakarazuka Golf Club --------- Hyogo Prefecture
(As of 05/31/2007)


Vanten is a Digital Signage Service provider, offering full service for large outdoor LED* screens, LDCs and a variety of other kinds of displays. AdChoice is Vanten's advertising sales department, which offers a selection of media buy options for advertisers on displays managed by Vanten.

The partners anticipate new advertisers to the new media opportunity. In addition, Vanten is currently seeking advertising agencies that are interested in offering the unique golf course media to clients.

* GPS (Global Positioning System Global Positioning System: see navigation satellite.
Global Positioning System (GPS)

Precise satellite-based navigation and location system originally developed for U.S. military use.
): A Global Satellite System which enables a GPS receiver to determine its location, speed and direction.

* VGA (Video Graphics Array See VGA.

(hardware) Video Graphics Array - (VGA) A display standard for IBM PCs, with 640 x 480 pixels in 16 colours and a 4:3 aspect ratio. There is also a text mode with 720 x 400 pixels.
): VGA is often used to refer to a resolution of 640x480 with 16 colors output to display.

* LED (Light Emitting Diode See LED. ): A light-emitting diode is a semiconductor device that emits incoherent narrow-spectrum light.

For information about Vanten AdChoice please visit http://www.vanten.com/adchoice.html

For information about PGM Golf Courses and locations please visit http://www.pacificgolf.co.jp/english/index.html

About Vanten K.K.

Vanten K.K., incorporated in Japan in September 2001, offers a full suite of digital signage services and solutions. Vanten's ASP service, EngageMedia, offers world class digital signage content management, data network management, security and content feature modules. For more information, please visit http://www.vanten.com.

About Pacific Golf Group International Holdings

Pacific Golf Group International Holdings KK, a manager of its own golf courses as well as provider of golf course, cemetery and hotel management services, was established in 2004. The company was created with a mission to become the recognized industry leader by creating a Pcific Golf Management standard across a nationwide network of courses which deliver the highest levels of service and quality. Headquartered in Tokyo, the Company has 43 subsidiaries. For more information, please visit www.pacificgolf.co.jp.

Source: Vanten K.K.

Contact:
Vanten K.K.
Mr. Asano or Mr. Ohtsuka
AdChoice Sales
Telephone: +81-3-5919-0266
Email: sales@vanten.com


Japan Corporate News Network. All rights reserved.
COPYRIGHT 2007 Japan Corporate News Network K.K.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:JCN Newswires
Date:May 31, 2007
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