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Vans skates out of partnership for Latin American shoe sales. (Retail).


SKATEBOARD shoe manufacturer Vans Inc., is closing down its joint venture operations in Brazil Brazil (brəzĭl`), Port. Brasil, officially Federative Republic of Brazil, republic (2005 est. pop. 186,113,000), 3,286,470 sq mi (8,511,965 sq km), E South America.  and Argentina after losing money this year.

Vans Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , a joint venture with Tavistock Co., accounted for the annual sale of 150,000 pairs of Vans shoes in Brazil and Argentina, and Andrew Greenebaum, Van'' senior vice president and chief financial officer.

Economic crises in both South American countries List of American countries

Nations:
  •  Antigua and Barbuda
  •  Bahamas
 have made it a challenge to do business in these areas, said Greenebaum, who would not specify how much money the company lost on its joint-venture operation.

"It got very difficult down there managing through the currency devaluations Currency devaluation

A deliberate downward adjustment in the official exchange rates established, or pegged, by a government against a specified standard, such as another currency or gold.
," Greenbaum said. "For the time and energy and the return we were getting, it was not worth it."

He said the company would take a look maybe two years from now to see if they will resume operations in those countries.

Vans Latin America was responsible primarily for distributing Vans shoes, which are manufactured in China, to both small and large stores in Brazil and Argentina.

It was the latest in a string of losses the Santa Fe Santa Fe, city, Argentina
Santa Fe, city (1991 pop. 341,000), capital of Santa Fe prov., NE Argentina, a river port near the Paraná, with which it is connected by canal.
 Springs-based company has experienced this year. For the year ended May 31, Vans reported a loss of $2.6 million, compared with net income of $15.4 million the previous year. Some store sales are down 3.5 percent for the year.

Vans shoes have faced stiff competition in the mass market and have been losing ground to basketball and retro [Latin, Back; backward; behind.] A prefix used to designate a prior condition or time.  styles.

Vans is also trying to figure out a way to attract more skateboarders to its 12 Vans skateboard parks that have not performed as expected.

Staff reporter Deborah Belgum can be reached at (323) 549-5225 ext. 228, or at dbelgum@labusinessjournal.com
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Comment:Vans skates out of partnership for Latin American shoe sales. (Retail).
Author:Belgum, Deborah
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:1USA
Date:Jul 29, 2002
Words:284
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