Van Dan Elzen Joins Iteris to Lead Marketing of Autovue Lane Departure Warning System.Business Editors and Automotive Writers ANAHEIM, Calif.--(BUSINESS WIRE)--April 27, 2000 Christopher L. Van Dan Elzen has been hired as marketing manager of vehicle sensor products for Iteris Inc., a leading supplier of advanced technology product and system solutions to the intelligent transportation systems market. Based in Detroit, Van Dan Elzen will lead the marketing of Iteris's lane recognition safety system, Autovue(TM). An expert in lane departure warning See lane departure system. , Van Dan Elzen will work closely with automobile manufacturers to successfully meet the stringent requirements dictated by the automotive industry. He will also represent Iteris in the ISO (1) See ISO speed. (2) (International Organization for Standardization, Geneva, Switzerland, www.iso.ch) An organization that sets international standards, founded in 1946. The U.S. member body is ANSI. (international standards organization See ISO. ) committees. "Iteris is fortunate to be able to attract top quality individuals like Chris. His expertise in vehicle sensors and his experience in the automotive industry are great assets to our company," said Jack Johnson, chief executive officer of Iteris. Iteris's Autovue is a lane recognition safety system and alarm device aimed at reducing the more than 16,000 automobile accidents involving lane departures. "The market is ready and eager for a product like Autovue," commented Van Dan Elzen. "It's gratifying grat·i·fy tr.v. grat·i·fied, grat·i·fy·ing, grat·i·fies 1. To please or satisfy: His achievement gratified his father. See Synonyms at please. 2. to be part of a progressive organization and involved in a project where we can make a significant difference in highway safety." Van Dan Elzen joins Iteris from Automotive Distance Control Systems (ADC (1) See A/D converter. (2) (Apple Display Connector) A peripheral connector from Apple that combines digital video display, USB and power in one cable. ) where he was manager for North American projects. During his tenure at ADC, Van Dan Elzen was a key team member involved in the industry's first infrared and RADAR versions of adaptive cruise control An automotive cruise control system that automatically slows down the car if it is moving too close to the vehicle in front of it. A radar or laser unit located behind the grille determines the speed and distance of the vehicle in front. systems. Prior to his position at ADC, Van Dan Elzen served as product engineer for DaimlerChrysler's core electronics group. There he assisted in the development of EATX (Extended ATX) An ATX motherboard with an extended length of 13" instead of 9.6". See ATX motherboard and PC motherboards. , the electronic control system used in the majority of DaimlerChrysler's automatic transmissions. With departmental honors from Oakland University, Van Dan Elzen received his master and bachelor degree in the areas of science in engineering. His master degree concentrated in artificial intelligence and robotics. Van Dan Elzen is an active member of the Society of Automotive Engineers SAE International (SAE) is a professional organization for mobility engineering professionals in aerospace, automotive and the commercial vehicle industries. The Society is a standards development organization for the engineering of powered vehicles of all kinds, including and ITS America. Additionally, he is a U.S. expert delegate to the International Standards Organization. Iteris designs, develops, markets and implements software-based solutions that improve the safety and efficiency of vehicle transportation. Iteris is a leading provider of video sensor systems and transportation management and traveler information systems for the intelligent transportation systems industry. Iteris Inc. currently is a 93% owned subsidiary of Odetics Inc. (Nasdaq:ODETA) (Nasdaq:ODETB). Iteris's headquarters are located in Anaheim. For more information about Iteris Inc. see the company's Web site at www.iteris.com. |
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