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ValueSpeed's Shopping Wizard Makes On-Line Shopping Easy -- Shoppers Can Compare at their Favorite Shopping Robot with One Click.


Business Editors/Hi-Tech Writers

WASHINGTON--(BUSINESS WIRE)--Dec. 20, 1999

Private Label Shopping Wizards Drive Traffic to Partner Sites

ValueSpeed, Inc., today released the Shopping Wizard, a small, downloadable browser browser

Software that allows a computer user to find and view information on the Internet. The first text-based browser for the World Wide Web became available in 1991; Web use expanded rapidly after the release in 1993 of a browser called Mosaic, which used
 companion that makes it easy to compare prices and to complete on-line purchases, now available at www.ValueSpeed.com.

The Shopping Wizard adds a "Compare" button to the Web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you.  that allows on-line shoppers at any site to pull up a price comparison for the product they are viewing. Because of ValueSpeed's open architecture, shoppers can obtain a comparison from any shopping robot (such as mySimon(R)) or shopping portal (such as Yahoo! Shopping(R)), unlike competing tools, which are tied to proprietary shopping robots.

The Shopping Wizard also helps users to register gifts (at IveBeenGood) and rate merchants (at BizRate(R) or Gomez(R)), and will soon add features to fill out forms, use one-click checkout, track whether orders have been shipped and delivered, and keep a private record of online purchases on the shopper's computer.

Hunter Monroe, president of ValueSpeed, Inc., said "In effect, we `Teflon(R)-coat' our users' credit cards, turning sticky Refers to an application or service that keeps you on a Web site. For example, stock quotes, glossaries, educational material, chat rooms and similar offerings give you reason to remain on the site, while it allows the company to show you more ads or proprietary messages.  consumers into smart shoppers."

For its partners -- shopping robots and Web merchants -- ValueSpeed also provides private label Shopping Wizards which partners distribute to drive traffic into their sites and maintain customer loyalty. In the private label editions, the "Compare" button is hardwired to the shopping robot or merchant whose brand it bears, always returning there to make comparisons.

The private label editions will also enable merchants to intercept intercept

in mathematical terms the points at which a curve cuts the two axes of a graph.
 purchases at competing sites to offer better values to their preferred customers. ValueSpeed has already signed one major private label deal, and expects to announce others in the near future.

Monroe said, "It is only a matter of time before every merchant and shopping robot distributes its own shopping tools, and before new computers and Web browsers The following is a list of web browsers. Historical
Historically important browsers
In order of release:
  • WorldWideWeb, February 26, 1991
  • Erwise, April 1992
  • ViolaWWW, May 1992, see Erwise
 come with shopping tools like ours preinstalled. Our open architecture, breadth of features, strict privacy policies, and private labeling will make the Shopping Wizard the shopping client of choice."

To build installed base rapidly, ValueSpeed allows users to install a private label "Compare" button without a download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer.  by simply dragging a link to their links bar or favorites. Because this compare button is thousands of times smaller than most browser tools, ValueSpeed calls this a "nano-client."

Monroe said, "Our nano-client gets the camel's nose The camel's nose is a metaphor for a situation where permitting some small undesirable situation will allow gradual and inexorable worsening. A typical usage is this, from U.S.  into the tent, by getting the user excited about the basic functionality without a download, and in the mood to download a larger, full-featured client."

About ValueSpeed, Inc.

ValueSpeed, Inc. is a privately held corporation Noun 1. privately held corporation - a corporation owned by a few people; shares have no public market
close corporation, closed corporation, private corporation
, which opened its offices in Washington, DC in September 1999. It introduced the Shopping Wizard to its partners in November 1999, and has already signed the first major deal for a private label Shopping Wizard.

Disclaimer (networking) disclaimer - Statement ritually appended to many Usenet postings (sometimes automatically, by the posting software) reiterating the fact (which should be obvious, but is easily forgotten) that the article reflects its author's opinions and not necessarily those of the : No endorsement by the above-mentioned companies is
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 20, 1999
Words:473
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